Jane Monast

This is a Printing Office

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Beatrice Warde was an original typographical scholar, a practicing typographer and a calligrapher of elegance. For over 30 years she edited the Recorder and the Monotype Newsletter as The Monotype Corporation’s publicity manager. She was Stanley Morison’s inseparable and incomparable lieutenant in the great work of Britain’s typographical renaissance and she was beyond peer as a public expositor, and propagandist for, good typography.

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Printing So Good You Can Taste It

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With clever composition and a fabulous use of light David Prince regularly shoots for Victoria Secret, Louis Vuitton, Talbots, Coach and a host of other luxury brands.

Whether the subject is food, bedding, jewelry or interiors, his work generates object lust and must certainly grow sales for extravagant items.

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#TBT: Beckett Paper’s 100th Anniversary Giveaway

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“To remove from advertising the veil of mystery in which it has become enshrouded; to set out the fundamental principles upon which the entire art is based and to explain in orderly and simple fashion the application of these principles to the problems of trade is the purpose of” Advertising  and Its Mechanical Production.

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#TBT: The way to a secretary’s heart is through her manicure?

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These petite emery boards were the perfect promotion for Strathmore Boxed Papers (otherwise known as typewriter and commercial stationery circa 1950-1960?). We could not identify exactly what year they were from when we found them in the Strathmore archive. We believe a Strathmore paper sales rep would have left them behind as a reminder of all the beautiful writing papers available from Strathmore—a handy little packet of 10 mini filing sticks would hang around on the paper-orderer’s desk for a couple of months—an example of a very early ad specialty item.

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White Ink on Hot Pink (and red and black and brown and…)

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“Printing white text and designs onto dark paper has always been the holy grail of in-store printing,” according to Josh Eisen, President of Mountaincow.com. “Our new PrintingPress Pro Extreme 7.0 software enables designers to easily preview, proof and print in white onto dark colored papers using OKI Data’s revolutionary and affordable new C711WT digital color printer. The ability to also address dark or black envelopes with striking white text brings a unique new set of design options to invitation stores and home studios.”

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