‘Tis the season… for sending holiday cards to loved ones. According to the Greeting Card Association, Americans send over 1.6 billion cards during the Holiday season. As you might expect, more Americans send cards during the holidays than at any other time of the year – followed by Valentine’s Day, Mother’s Day and Father’s Day. Annually, Americans purchase and send approximately 6.5 billion paper cards.
As we count the remaining days of 2013, we’ve encountered many unique designs for 2014 calendars which we’ll be sharing with you over the next few weeks.
One calendar that we thought was particularly out of this world – Tyler Stout’s Space Aged to Infinity: A 2014 Lunar Calendar.
As a creative, chances are the thought, “if only I could design my own wallpaper, fabric, wrapping paper, etc. etc.” has crossed your mind on occasion while decorating your home, wrapping a gift, or designing or sewing a garment.
Now, if you can dream it, you can make it, thanks to Spoonflower, a web-based company that allows users to create, print and sell their own custom designed fabric, wallpaper, decals and gift wrap.
It’s an exciting week at Mohawk, as we unveil the second issues of the Mohawk Maker Quarterly and Mohawk Craft Cooperative publications. The publications are designed to support an emerging maker culture and are enhanced with additional content made possible through Mohawk Live, Mohawk’s augmented reality app.
Hybrid Design, the San Francisco agency behind Mohawk’s Maker Campaign, is responsible for the creation of Mohawk’s ad in the current issue (November 2013) of Martha Stewart Living.
The print ad complements Mohawk’s Maker Campaign, and is aligned with the brand’s recent support of Martha Stewart American Made, and Mohawk’s ongoing support of the larger maker community.
We chatted with Hybrid to get a behind-the-scenes look at how the ad concept was developed and the emotions they were hoping it would stir.
Last week was a whirlwind of activity, events, makers, celebrities and excitement at the 2013 Martha Stewart American Made events held at Vanderbilt Hall, Grand Central Terminal and the Andaz Hotel in New York City.
Mohawk is proud to support the maker movement, which is being celebrated across the country by Martha Stewart, and was also recently featured in an article in Parade Magazine on October 20, 2013, called Handmade in America: Crafting’s Comeback, written by Bonnie Rochman.