Supporting our community of makers is a pillar of Mohawk’s foundation. For over eighty years, Mohawk has had the privilege of working with a community of savvy designers, ambitious printers, and innovative companies, and their ability to inspire has never faltered. We are excited to share details of a new partnership between So Delicious Dairy Free, Cuppow, and Repeat Press.
So Delicious is currently conducting a nationwide “Say yes to what you love” mobile tour to allow consumers across the country an opportunity to sample their products. But they needed a container that would be durable enough for sampling, while also being an environmentally responsible product….
When one of Cuppow’s mason jar-products was spotted by a So Delicious employee at a local coffee shop in Eugene, Oregon, the dairy free food company “fell in love.” With their shared passion for environmental responsibility and good eating, So Delicious and Cuppow created a special edition custom-colored BNTO.
Incorporating the So Delicious logos and colors necessitated a change in Cuppow’s traditional chip-board BNTO packaging, but it had to fit within the two companies’ missions of being environmentally responsible. “Cuppow wanted something that stood up to our very own strict criteria for what makes a sustainable product. The environmental impact is always put first.” Greg Ralich at Cuppow looked to his colleagues at Fringe Union, a creative business incubator in Somerville, Massachusetts for ideas.
A letterpress printer with a penchant for unique projects, Mike Dacey at Repeat Press is no stranger to Mohawk papers. Repeat Press letterpress printed the custom die cut BNTO packaging on Mohawk Loop Antique Vellum Milkweed 160 double thick cover. Mike Dacey said, “We needed a durable stock thick enough for a deep letterpress impression on both sides. The Milkweed was perfect for the aesthetic of the tour and had the added benefit of being 100 percent post consumer waste, which was important to both companies. Mohawk swatch books are always close at hand when clients need a suggestion. The range of color choices in heavy weights makes it an obvious option for letterpress projects where the client is looking for a solid impression.”
Cuppow was thrilled with the suggestion. “When we show the new product to friends familiar with our work they really pull something special from viewing the product in the new packaging. It’s a step in a really attractive direction. It’s pretty, it’s eye catching, and it really pulls you in. Everything about the printing pops and it seemed just perfect to pair with this new version of our product.”
So Delicious couldn’t agree more. “From using 100 percent recycled paperboard for our frozen dessert bars, to restoring 10 million gallons of water annually to Oregon’s critically dewatered Middle Deschutes River; our company culture takes sustainability very seriously. Mohawk’s strong environmental practices and quality craftsmanship made it an easy choice to use Mohawk Loop.”
And So Delicious didn’t stop there. An integral part of the Road Trip is connecting one-on-one with people passionate about their communities and healthy living. “We came up with the idea of a “create your own” Love Note where participants can inspire others to say “yes” to what they love and pursue their own passions.” The Love Notes take the form of charming post cards in one of five designs. Letterpress printed on Mohawk Loop with inspiring phrases like, “Follow your dreams. They know the way,” and “Do more of what you love,” So Delicious is excited to celebrate the letter-writing experience. “In today’s Internet world, we’ve found that short instant messages are time-savers but a tough platform for profound communication. We wanted to celebrate letter writing and motivate others to take the time to enjoy the art once again and express how they feel. Materials, like Mohawk Loop, are important to enlivening the experience because the craftsmanship of the paper elevates the uniqueness of the card. We wanted senders and recipients to feel that each Love Note was a special keepsake.”