The Luxe Project by MOO, Featuring Stefan Bucher


“I firmly believe that love changes everything. It makes your whole body recreate itself into a better, sweeter you by getting into your cells. And for this set of cards, I just put a microscope to it.” – Stefan Bucher


This month’s Luxe Project by MOO is an ode to love – a close-up look, in fact. German-born designer Stefan Bucher is known for his book You Deserve a Medal: Honors on the Path to True Love¸ a classic collection of romantic research literature, and he has incorporated the emotion of love to these lovely Valentine’s Day postcards.


Bucher selected ShelterBox USA to receive 100% of the net proceeds from the sales of this collection. “Their mission to provide shelter, warmth, and dignity to disaster and conflict survivors also comes with an edict to provide transparency to their donors, a value I hold in high regards. This is an agency that moves quickly and with purpose, and does what it sets out to do via a mostly volunteer workforce. I’m a fan,” he says.


Describing the emotion that inspired this line, Bucher says “Love changes everything It makes your whole body recreate itself into a better, sweeter you. Love gets into your cells. I just put a microscope to it.”


“Love Cell” is a collection of super-thick Luxe Postcards, created with Mohawk Superfine. The center seam is available in lush, beautiful, scarlet, blue, white, or black. The cards are available in 10-packs with matching envelopes for $29.99. The backs of the cards can be ordered blank for handwriting notes, or can be customized with a personal message.


The card fronts feature 10 unique, hand drawn, brightly colored cell-like patterns with hidden hearts. “Some cards have more hearts than others, so you can pick the perfect level of understatement or exuberance for each recipient,” he says. When you put the 10 cards together, they form different patterns.

You can buy these cards at MOO.COM for a limited time. 100% of proceeds from sales between now and February 16, 2014 will go to ShelterBox USA.

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