Inside the Studio: id29


[Allyson Van Houten] Imagine your dream office. Features it must include: plenty of light, lots of space to move around and be located  next door to a local brew pub. Sound good to you? Then your dream office may be located in Troy, NY, in the studio space of id29.

id29  is a  a brand and communication design studio. They work with  clients that are household names, multi-billion dollar internationals, mid-sized companies, institutions, organizations and entrepreneurs. Located in a converted collar factory, the studio looks out over the historic Hudson River. During the renovation, the group worked hard to keep the look and feel of the original factory while providing a creative atmosphere.

“We’ve done as little as possible with the interior fit-out to allow a working design studio to keep the original mill architecture’s patina intact,” says Doug Bartow, Principle and Design Director.

Doug is closely involved in the local design community and often offers up the space for student and AIGA chapter tours. With a fridge full of tasty beverages and good company, these tours are always packed.

The space features plenty of room to work on a variety of projects, shelves of books and paper samples for inspiration and a painstakingly retrofitted spiral staircase.

With a space like this, who wouldn’t want to come into work everyday?

Photos by Zac Autio/id29.


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