Tradeshow Bootcamp: Impressions from Paper Camp

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A few weeks ago, Tradeshow Bootcamp hosted its second annual Paper Camp conference in Los Angeles.  Designers and small business owners from around the country and as far as Hong Kong gathered for two days to talk about preparing their stationery businesses for the wholesale market and using tradeshows as a launching point.

Founded in the Spring of 2011 by Katie Hunt of Kelp Designs, Tradeshow Bootcamp was built upon a simple principle that the more we share within the community the stronger our individual businesses and the industry will become. Paper Camp 2013 attendees learned what it takes to get their businesses ready for a major tradeshow, from industry standards for products, booth logistics, sales tools, marketing strategies, vendor recommendations and retailer expectations.

Attendees network between sessions.

All attendees enjoyed multiple networking opportunities including wine tasting hosted by Mohawk, a beautiful dinner sponsored by Manny Stone Decorators, and a closing reception sponsored by StationeryHQ.

Attendees gathered for Mohawk’s wine tasting event the first evening.

Attendees left armed with a number of personalized goodies, a hefty swag bag filled with paper treats and discounts provided by TSBC alumni, sponsors and friends, and a personalized TSBC workbook chock-full of 100 pages of reference guides, vendor resources, budget worksheets and case studies of sample booths.

The coveted goodie bag!

Tradeshow Bootcamp panelists come from a variety of backgrounds within the stationery and gift industries, offering unique perspectives and a wide variety of experiences to share.  Paper Camp speakers included Katie Hunt, Kelp Designs, Erika Firm, Delphine, Carina Murray, Crow and Canary,  Julie O’Brien, Sweet Paper, Claudia Smith, Fig. 2 Design, Amber Ellis-Seguine, FlywheelPress and Rachael Hetzel, Pistachio Press. The group was joined by some special guests including Chelsea Shukov, Sugar Paper, Katy Greenspan, Minted, Leah Pyron, StationeryHQ, and Kari Fry and Nancy Dutch, Mohawk.

Paper Camp speakers from left to right: Rachel Hetzel, Julie O’Brien, Claudia Smith, Katie Hunt, Carina Murray, Erika Firm and Amber Ellis-Seguine.

Tradeshow Bootcamp has helped more than 250 companies grow their businesses and are incredibly proud of the community they’ve built.  For more information about Tradeshow Bootcamp’s Paper Camp or upcoming webinar programs, please visit their website.

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Comments (1)

  1. Posted by claudia on 04.3.13 at 6:05 pm

    Katie is an amazing leader. I am honored to have been a panelist and can honestly say I am a product of TSBC! I don’t think I would feel as confident about selling my products if it weren’t for her hard work in putting together such a fabulous workshop.

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