[Alyson Kuhn] My new Ships Ahoy! cards are a Moo Luxe set designed by Sean Adams of AdamsMorioka. I have had many beautiful business cards over the years, but I cannot remember ever having had so much fun giving them out or seeing what they match. I am currently alternating between presenting my card ship-side up or name-side up.
The template for the front was also designed by Sean Adams, including the color breaks. I deserve no credit whatsoever for having my name in marvelous orange, which looks great with all the ships in my fleet.
When I first received my cards a few weeks ago (an event documented in great detail on Felt & Wire), I decided to sort them right away, to see how many of each color I actually had of each vessel.
My glasses from Eco Carmel were rather perfect for sorting. (The glasses are made in Northern California by Fire & Light from crushed, recycled glass. A great sustainability story.) I ordered 100 Moo Luxe (pronounced lucks, by the way) cards, which come 50 cards per white linen box. The cards are luxuriously thick, thanks to Quadplex technology developed by Mohawk and Moo. The front and the back are printed on Mohawk Superfine; the brilliant stripe of blue in the middle is a double-thickness of Mohawk Via. Other Luxe designs feature center stripes of red, black, or white.
Moo encourages you to share the Luxe love. Each box of cards includes an Opening Line card, with a unique URL. You share the code with friends or colleagues, and when they order Moo products, you earn MOOlah—discounts on your next purchases.
It would be amusing, but not particularly practical, to display my cards in one of my prized AdamsMorioka mugs. Truth be told, I keep my cards pristine in their Moo Luxe box until it’s their turn to ride in my business card case.
Reminder: Moo Luxe cards are Euro-proportioned (3-5/16 in. wide x 2-3/8 in. tall). They fit in my business card case, which is Italian. And guess what? Moo makes handy-dandy business card cases especially designed for the presenting of Moo Luxe cards. It’s moomentous.
It’s tempting to let certain appreciative persons select two cards (one riverboat and one pirate vessel, for example), which means I need to restock my card case more frequently. Fortunately, the Moo Luxe box has silver foil stamped “depth markers” inside at five card intervals, to remind me how few cards I have left!
Top photo: Alyson Kuhn. All others, except as noted: © 2012 StudioAlex