Scent, by the book

lede scent

[Tom Biederbeck] Here at Felt & Wire, we’re used to people telling us about their experiences with the printed page — sometimes in the most intimate terms (we are “paper-obsessed,” but not in that way). So it’s with mild incredulity and a sense of “here’s an idea whose time has come” that we greet the arrival of Paper Passion, a perfume with the aroma of a freshly printed book.

Paper Passion is by perfumer Geza Schoen, Gerhard Steidl and Wallpaper* magazine, with packaging by Karl Lagerfeld and Steidl. Reportedly, Gerhard Steidl was inspired by Lagerfeld to consider the intoxication that the aroma of books brings upon bibliophiles.

“The smell of a freshly printed book is the best smell in the world.” — Karl Lagerfeld

Wallpaper* commissioned the fragrance for its exhibition Handmade, in Milan, Italy. “You have a book, you open it, there’s a bottle inside and it smells of a book,” says Schoen. “It might be quirky, but the idea has a simplicity, a linearity.”

The package includes commentary from Karl Lagerfeld, Gunter Grass, Schoen and Tony Chambers. Buy it here … decide later if it works best at your literary salon, in your library, or bedside.

Paper Passion by Gerhard Steidl and Geza Schoen, published by Steidl/www.steidlville.com

Photos, from top, by
• L, Samuel Bradley; R, Koto Bolofo
• Samuel Bradley
• Samuel Bradley

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Comments (1)

  1. Posted by René Hue on 08.21.12 at 12:44 pm

    As a co-proprietor of a couture invitation design company I have been enthralled with paper for many, many years. The allure of the texture and the distinctive scent of any printed piece has always been captivating to me and now that the scent is bottled, I am extremely grateful !
    Thank you !

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