THE FIRST IN A SERIES OF NEW SWATCHBOOKS FROM MOHAWK FOR A CHANGING ENVIRONMENT
It’s not too little, it’s not too big, it’s just right. The new Mohawk Via swatchbook houses everything you need to see, feel, and specify paper, without the bulky, space-eating features of traditional swatchbooks.
This new groundbreaking swatching system, designed by Michael McGinn Design Office, follows the new Mohawk philosophy. It’s streamlined and provides a practical balance between information and maintaining a sustainable focus. The new swatchbook is a compact and easy to understand accordion-fold format that features a chip chart with actual paper chips showing all of the shades in the grade, a basis weight and finish waterfall for those who need to touch and feel the paper’s movement, and an easy to reference stock chart.
“We know that printers don’t have a lot of spare time to browse through swatchbooks digging for information. Our challenge was to develop a sampling program that is as simple and logical as Mohawk’s new streamlined product offering. Unlike traditional swatchbooks, these new books are more compact and easier to manage. No short-page, die-cut, flip-over, see-through, everything but the kitchen sink approach that is impossible to navigate. The program was conceived to be the simplest and most straightforward presentation we could make, allowing the paper to be the hero,” said McGinn.
The Mohawk Via swatchbook is the first swatchbook to be released by Mohawk using the new format, but it will soon be followed by the release of Mohawk Superfine, Mohawk Options, Mohawk Loop, Mohawk Carnival, Strathmore Writing and Strathmore Premium swatchbooks — all slated to be released this year.
For more information, visit us at Graph Expo booth #240, online at www.mohawkconnects.com or call 1-800 the mill.
Mohawk is North America's largest privately owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing. Signature brands include Mohawk SuperfineÒ, StrathmoreÒ, InxwellÒ, and proprietary i-ToneÒ for digital presses. Mohawk papers are chosen for commercial printing, photo specialties and high-end direct mail. Products and samples are available through leading paper distributors and at mohawkconnects.com.
The company is leveraging connections in the digital, design and photo space to develop new web-based offerings: Pinhole Pro, a solution for professional photographers to create beautiful press products; Pinhole Press, a lifestyle brand for beautifully simple photo gifts; and Felt & Wire Shop, an online marketplace for social stationery, posters and prints.
This third-generation, family-owned business is constantly renewing its commitment to environmental stewardship. As the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with windpower renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production, its portfolio of recycled papers certified by Green Seal and the Forest Stewardship Council’s (FSC) standards, continues to grow along with the rest of the company.
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