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With a focus on perception, the publication is enhanced with augmented reality technology and printed on Mohawk Carnival and Via grades

[Cohoes, NY – November 4, 2014] Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces the release of the fifth issue of the Mohawk Maker Quarterly publication. 

Mohawk believes that partnership is essential to furthering the interests of makers, and the Mohawk Maker Quarterly is a vehicle to support this community of like-minded individuals. Content focuses on stories of small manufacturers, artisans, printers, designers and artists who are making their way in the midst of the digital revolution. 

The Mohawk Maker Quarterly issue No. 05 was designed by Hybrid Design, based in San Francisco, CA. The issue explores the influence of art and design on perception. 

“Perception is an incredible tool. It’s our direct connection to the world, and the meaning we give to what our senses detect. But our perceptions change, evolve, and are influenced by numerous factors out in the world: color, texture, light, shape, and space. All these factors color how we see the world, and ultimately, the meaning we take away from what we experience,” says Dora Drimalas, Principal, Hybrid Design.

“This latest Mohawk Maker Quarterly is meant to play with perception and invite the reader to thoroughly enjoy the content on the page through the thoughtful simplicity of the design elements used,” Drimalas continues.

The Mohawk Maker Quarterly issue No. 05 profiles the following designers and makers:

  • Debbie Millman, writer, educator, artist and brand consultant, Millman is at the forefront of understanding how companies develop smart, effective brands for their products and services.
  • Levi’s, A case study in the evolution of brand perception featuring one of America’s oldest and best known brands
  • Voices of Industry,  Hand woven textiles and apparel, San Francisco, CA
  • 20 x 200, Curated selection of affordable exhibition quality prints, New York, NY
  • Porcelain Bear, Porcelain functional wares, lighting and furniture, Victoria, Australia
  • Anzfer Farms, Unique objects and installations using salvaged materials, San Francisco, CA
  • Ladyfingers Letterpress, Duo offering well-designed cards and custom invitations, Pawtucket, RI
  • Mmuseumm, A modern natural history museum, New York, NY
  • Whimsy & Spice, Brooklyn confectioners, Brooklyn, New York 
  • Lisa Congdon, Oakland-based artist and illustrator, Oakland, CA
  • Petit Collage, Elevated products for children, San Francisco, CA
  • Modern House Wines, Modern wines from an unexpected family, Napa, CA
  • Stan Bitters, Sculptor creating large-scale ceramic works, Fresno, CA

Issue No. 05 is printed on Mohawk Carnival and Mohawk Via, grades that are known for expressive color and texture.  To demonstrate the beauty and range of options available within these grades, the publication features 32 printed pages featuring a variety of colored papers and finishes, including:

·        Mohawk Via Vellum Kraft 70 text (104gsm), pgs. 1-2, 31-32

·        Mohawk Via Smooth Light Pink 70 text (104gsm), pgs. 3-4, 29-30

·        Mohawk Via Smooth Light Blue 70 text (104gsm), pgs. 7-8, 25-26

·        Mohawk Via Vellum, Sunflower 80 text (118gsm), pgs. 11-12, 21-22

·        Mohawk Carnival Smooth Stellar White 70 text (104gsm), pgs. 5-6, 9-10, 13-14, 19-20, 23-24, 27-28

·        Mohawk Carnival Smooth Stellar White 70 text (104gsm), pgs. 5-6, 9-10, 13-14, 19-20, 23-24, 27-28

·        Mohawk Carnival Blue Vellum 70 text (104gsm), pgs. 15-18

The publication’s finished size is 9.75 inches x 13.25 inches, and features short sheets (7. 2 inches x 13.25 inches) showcasing beautiful colored papers including Mohawk Via Smooth Light Pink, Mohawk Via Smooth Light Blue and Mohawk Via Vellum Sunflower.

Issue No. 05 was printed by Sandy Alexander, Inc., Clifton, NJ, using four color process, match metallic copper and spot dull varnish. Pages 15-18 (blue “Paper is Part of the Picture” article) features four hits of white and four color process (UV inks). Page 10 features four color process plus a second black and match metallic copper duotone.

Mohawk Live

The Mohawk Maker Quarterly is enhanced with additional content made possible through Mohawk Live, Mohawk’s augmented reality app.

By scanning photos containing the Mohawk Live icon found throughout each publication, readers can enjoy a multidimensional experience with bonus content including videos and animation. Mohawk Live is free and easy to download in the App Store or Google Play.

To view the publication online or to sign up to receive The Mohawk Maker Quarterly, visit www.mohawkconnects.com/cultureofcraft.

ABOUT MOHAWK

Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail.  Mohawk fine papers and envelopes include the signature brands Mohawk Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates and web-based software platforms, which connect designers and printers to new markets. 

As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).

Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia. For more information, please visit www.mohawkconnects.com.

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