New format is designed to make paper specifying process clearer and more inspirational for designers and printers.
[Cohoes, NY – February 5, 2015] Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces a redesigned swatchbook for its Skytone paper grade.
The Skytone swatchbook is second in a series of nine, newly redesigned swatchbooks that have been developed to make the paper specification process clearer, easier and more inspirational for designers, printers, stationers and paper enthusiasts.
Mohawk’s Skytone has not changed, but the new swatchbook is designed to give paper specifiers a fresh look at the grade. The swatchbook showcases a collection of twelve pastel shades that evoke the look and feel of genuine parchment paper. Mohawk Skytone papers are ideal for end uses such as certificates, diplomas, invitations, awards, announcements and photo frames—as well as any project that calls for an old-world, authoritative, official appearance. Skytone’s vellum surface and distinctive formation vary naturally throughout each run making every sheet unique.
Mohawk Skytone is FSC certified, made with 30% postconsumer waste fiber and manufactured with windpower. There is even an extensive line of matching stocked envelopes available in a variety of styles and sizes.
Visit www.mohawkconnects.com/swatchbooks for more information or to order a Mohawk Skytone swatchbook.
New Swatchbook Series
The Skytone Swatchbook, designed by Hybrid of San Francisco, CA is the second in a series of nine new Mohawk swatchbooks to debut in 2015.
Measuring nine by six inches, the new swatchbooks are significantly larger than Mohawk’s previous collection. Each book features consistent branding, including similarly designed covers and colorful, eye-catching spines displaying the Mohawk logo, swatchbook name and a paper grade descriptor in vertical type.
“The new Mohawk swatchbook series was designed for beauty and utility, to help designers discover the impact of paper, color and texture,” said Mohawk’s Chris Harrold, Vice President Business Development and Creative Director.
The swatchbook collection utilizes a new key system featuring solid black dot icons to indicate offset papers and a black dot with D icon to indicate offset and digital papers.
The waterfall display shows available colors and basis weights. A chart located opposite the waterfall of papers contains details including basis weights, sheet sizes, recycled content, caliper and sheets per carton.
The swatchbook ends with a Details section which contains physical properties and important paper attributes that were previously only available separately in the Mohawk Code Book.
The Mohawk Skytone swatchbook was produced by Fey Printing, Wisconsin Rapids, WI.
The new swatchbooks are easy to order. Paper specifiers can contact their local paper merchants or place an order from Mohawkconnects.com.
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates and web-based software platforms, which connect designers and printers to new markets.
As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).
Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia. For more information, please visit www.mohawkconnects.com.
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