[Cohoes, NY – September 30, 2015] Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces a redesigned swatchbook for its Superfine product line.
The new swatchbook features three new Superfine offerings, including:
- Superfine Layers G1S, which was developed to provide extra thick, 34 pt. paper suitable for digital printing
- Eggshell, Ultrawhite 150c/400gsm, 23 pt., a single-ply heavy weight cover with excellent folding characteristics
- Smooth Digital with i-Tone Ultrawhite 130c/350gsm, 18 pt., a single-ply heavy weight cover with excellent folding characteristics
Fifth in a series of new Mohawk swatchbooks, the Superfine swatchbook has been designed to make the paper specification process clearer, easier and more inspirational for designers, printers, stationers and paper enthusiasts.
Mohawk Superfine has long been celebrated for its quality, consistency and perfect printing surface. Developed in 1946, Mohawk’s iconic, flagship paper grade has become known as the finest uncoated text and cover paper for offset printing, and as the benchmark in fine paper for digital printing. Celebrating its 70th anniversary in 2016, Superfine has endured - inspiring designers, printers, and makers with its archival quality and timeless appeal.
No other premium paper works so well on today’s leading digital printing presses, which makes Mohawk Superfine ideal for social stationery, wedding invitations, greeting cards, business cards, annual reports, real estate collateral, beautiful coffee table books and other high quality photo products, or digital print projects in which luxurious results are essential.
The Superfine swatchbook includes new items for projects demanding a heavy cover and extraordinary print results – short run business cards, luxurious invitations, impactful post cards, substantial brochure covers, boxes, gift card holders, perfume sample cards, membership cards, hang tags and more.
The Superfine swatchbook was designed by Hybrid Design of San Francisco, CA, and produced by McCarty Printing, Erie, PA. To order a copy, paper specifiers can contact their local paper merchants or place an order from Mohawkconnects.com.
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates and web-based software platforms, which connect designers and printers to new markets.
As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).
Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia. For more information, please visit www.mohawkconnects.com.
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