Carefully curated palette inspired by colors discovered in the Strathmore Archives
[Cohoes, NY – May 18, 2015] In celebration of the Strathmore fine paper brand, which represents 123 years of American craftsmanship, Mohawk is introducing four new ‘Heritage Colors’ within the Strathmore line.
This carefully curated palette is inspired by four colors discovered in The Strathmore Archives, and represents four distinct periods in the history of Strathmore papermaking.
The four new Strathmore Heritage Colors are Golden Olive, Pyro Brown, Dusk Blue and Riviera Rose.
This shade, originally called Olive, was used in the very first Strathmore swatchbook, released in the late 1890s. This particular shade of greenish gold has not been commercially produced since the turn of the 20th century. Golden Olive will be offered in both Wove and Grandee finishes.
Perhaps the longest-standing color made by Strathmore, Pyro Brown was first introduced in 1905 as part of a long extinct product line. This light shade of brown persisted as a staple shade for Strathmore through the late 1980s, and is being reintroduced in Wove and Grandee finishes.
First seen in a swatch collection dated 1935, Dusk Blue is a perfect blue-green balance, which is rooted in papermaking history, but surprisingly fresh. Dusk Blue was first introduced as a heavy felt finished paper and is being reintroduced by Mohawk in Wove and Grandee finishes.
Like Dusk Blue, Riviera Rose was featured prominently in the mid 1930s in a heavy, felt finish. This shade is very similar to the Pantone 2015 color of the year, Marsala. Like the rest of the Heritage Color collection, Riviera Rose will be offered in both Wove and Grandee finishes.
“As further evidence of what’s old is new again, we’ve reached deep into the Strathmore Archives to recreate four timeless, iconic Strathmore paper shades that celebrate color, texture, and the enduring legacy of the Strathmore brand,” said Chris Harrold, Vice President of Business Development and Creative Director, Mohawk. “We’re thrilled to introduce the Strathmore Heritage Colors which pay tribute to historic shades, and yet will have broad appeal to a new generation of designers and fine paper enthusiasts.”
Strathmore Heritage Colors will be available in two exquisite textures, a lightly toothy Wove and a genuine felt Grandee, and a variety of paper weights, including 80 text, 80 cover and 100 cover. The new colors will be included within a new and improved Strathmore Writing Text & Cover Swatchbook that will be available in May.
Strathmore papers have been crafted to the same exacting standards since 1892. The original Strathmore paper swatchbooks date back to 1898 and were manufactured at the Mittineague paper mill in West Springfield, Massachusetts.
Since acquiring the Strathmore brand ten years ago, Mohawk has continued to manufacture this iconic portfolio of papers at the company’s upstate New York paper mill.
Attendees of The National Stationery Show (May 17-21, New York, NY), will have the opportunity to get a sneak peek at the new colors. Mohawk worked with Wyville USA and Rohner Letterpress to design and produce a limited collection pack of notecards and matching envelopes to showcase the allure of the Heritage Colors. Notecards feature specialty printing processes (engraving, letterpress, foil stamp) and a beautifully illustrated thistle which represents enduring Strathmore quality.
The thistle has been used as a brand icon since 1894 when Strathmore founder, Horace Moses, travelled to Scotland and became enamored with the blooming thistles found throughout the Valley of Strathmore. The beauty of his discovery made such an indelible impression that Moses adopted the Strathmore name and the thistle as the symbol for his craft.
Of note, all four Strathmore Heritage Colors are reminiscent of colors featured in Pantone’s Fashion Color Report Fall 2015. Pantone Dried Herb is similar to Strathmore Pyro Brown, Pantone Marsala (2015 Pantone Color of the Year) is similar to Strathmore Riviera Rose, Pantone Oak Bluff is similar to Strathmore Golden Olive and Pantone Stormy Weather is similar to Strathmore Dusk Blue.
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates and web-based software platforms, which connect designers and printers to new markets.
As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).
Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia. For more information, please visit www.mohawkconnects.com.
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