[Cohoes, NY – September 28, 2014] San Francisco-based Craig Frazier, one of the leading conceptual illustrators producing editorial, corporate and publishing work worldwide, has collaborated with Mohawk (Graph Expo booth #3240) and Xerox (Graph Expo booth # 1213) on the production and documentation of a new, limited-edition, digitally printed book entitled, Sketchy: Sketches from 1999 – 2014 by Craig Frazier.
The project highlights Frazier’s sketches created over a 15 year time period, curated from over 2500 vellum project sketches and 40 sketchbooks. A limited number of copies of Sketchy will be available for Graph Expo attendees in the Xerox booth (# 1213) and Mohawk booth (#3240).
According to Paul Miller, worldwide marketing manager, iGen Product Family, Graphic Communications Business Group, Xerox, “We wanted to showcase this Mohawk application which exemplifies high-end quality including a critical combination of design, materials and technology.”
A limited run (1,000 copies) of Sketchy has been printed on Mohawk Superfine paper, using the Xerox iGen 150 Press at Mohawk’s Print Innovation Center in Albany, NY. The book showcases the beauty of Mohawk fine papers and the incredible range of flexibility of digital printing, with a selection of 30 unique covers.
“The minute I opened the first draft of Sketchy, I knew this would be a perfect collaboration,” said Chris Harrold, Vice President, Business Development and Creative Director, Mohawk. “This is process-layered upon-process: from Craig’s sketching, to the creation of Sketchy as an artifact of the creative process, this project is an eloquent expression of Mohawk’s commitment to the creative spirit and the power of print.”
“Illustrators and artists, such as Craig, are finding new ways to use print in a digitally-crazed world. With technology such as the Xerox iGen 150, creators can personalize, customize and adapt their work with ease and efficiency. With the press’ ability to print on demand, small or large quantities of masterpieces can be shared and distributed to meet individual needs,” said Miller. “Even with the influx of digital communication, print is a valuable tool, capable of capturing the deepest emotions in Craig’s remarkable illustrations.”
“Sketching is a fundamental exercise for visual problem solving and has been proven to be the basis for great design by practitioners the likes of Milton Glaser, Bill Bernbach, Kit Hinrichs, Istvan Banyai, Frank Gehry, Alexander Girard, Chip Kidd and Jean Paul Gautier,” said Frazier. “I’m so pleased to have the opportunity to collaborate on the development of Sketchy with Mohawk and Xerox to bring this vast collection of sketches together in one printed volume.”
The book is designed to appeal to students, designers, illustrators, artists and problem solvers. According to Frazier, “Its purpose is to inspire by example, the discipline of developing ideas through sketching and training to see a solution before rushing to render it.”
Upon completion of the project, Frazier will present an exhibition of his work at the Gutstein Gallery in Savannah, Georgia (Sept. 8 – Nov. 1) and a workshop to faculty and students at SCAD Sept. 24. The Sketchy exhibition and workshop will then travel to design schools throughout the US and Canada, such as California College of the Arts (CCA), Endicott College, Boston, School of Visual Arts (SVA), Art Center College of Design, Sheridan College (Canada), Maryland Institute College of Art (MICA) and the Portfolio Center in Atlanta, GA.
About Craig Frazier
Craig Frazier is an illustrator/designer who has enjoyed a distinguished career since 1978. Since 1996, Craig has focused his work on illustration, though he continues to take on special assignments that incorporate both his illustration and design expertise. He is commissioned by national and international design firms, advertising agencies, and publications to create distinct illustrations. He is a frequent contributor to the NY Times as well as business publications like Time Magazine, Fortune, Business Week, Harvard Business Review, and The Wall Street Journal to name a few. He collaborates with design firms and ad agencies to promote and brand major corporations. Amongst those companies are Adobe, American Express, Boeing, Chevrolet, Deloitte, MasterCard, Navigant, The Royal Mail, and United Airlines. Craig has created six postage stamps including the 2006 Love stamp and the 2010 and 2012 commemorative Scouting stamps.
Craig has published a 176-page monograph titled The Illustrated Voice, (Graphis Press, 2003.) He is the author and illustrator of several children’s books.
Since the invention of Xerography more than 75 years ago, the people of Xerox (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping organizations of any size be more efficient so they can focus on their real business. Headquartered in Norwalk, Connecticut, we have more than 140,000 Xerox employees and do business in more than 180 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at www.xerox.com.
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates.
As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).
Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia. For more information, please visit www.mohawkconnects.com.