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[Cohoes, NY – September 28, 2014] Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces expanded embedded card and synthetic substrate product lines at Graph Expo 2014. Samples will be available at the Mohawk booth (#3240) with full product inventory available in the fourth quarter of 2014.

Mohawk Embedded products provide a unique alternative to standard direct mail. Small cards or magnets pop out of a base carrier sheets, encouraging recipients to interact, respond and remember.

Mohawk’s expanded embedded card product line now includes the following:

  • Laminated Perf Cards
    • 8 new items on Mohawk Everyday Digital Gloss 80 cover and Mohawk Everyday Digital Uncoated Smooth 100 text 
    • 9 mil and 11 mil laminated papercards available
    • 1 and 2 up on 8.5 x 11
    • 1up/2wide and 2up/2wide on 12 x 18
    • For use on dry toner presses (only)
    • Short-term durability, wear and tear resistant
    • Economical price-point
    • Minimal stack bias in feeding tray for high uptime

  • Poly Peel Cards
    • 4 new items on Mohawk Everyday Digital Uncoated Smooth 80 text
    • 7 mil polyester cards
    • 1up on 8.5 x 11
    • 1up/2wide on 11 x 17 and 12 x 18
    • 2up/2wide on 12 x 18
    • For use on dry toner presses (only)
    • Excellent durability, wear and tear resistant
  • Premium Polyester cards for HP Indigo
    • Manufactured using Mohawk Everyday Digital Uncoated Smooth 80 and 100 text
    • 7 mil and 10 mil premium polyester cards
    • 1up/2wide and 2up/2wide on 12 x 18
    • For HP Indigo presses only
    • Excellent durability, wear and tear resistant

Embedded products are ideal for a number of applications including membership cards, loyalty cards, insurance cards, refrigerator magnets, save-the-date reminders, employee identification cards, parking passes and more. Different sizes, layouts, and pre-printing are available on all Mohawk embedded products on a custom basis. Blank Templates/Dielines for all new Mohawk Embedded products can be found at http://www.mohawkconnects.com/makeready/downloads/dielines/.

“Mohawk is committed to providing a broad range of options within our digital product line. With the expansion of our embedded products and synthetic substrates, we are uniquely positioned to serve the business needs of our customers by providing a one-stop shop for all their substrate needs, which will save them time and money,” said Mike Madura, Vice President, Digital, Mohawk.

Mohawk has also expanded its synthetic substrate line to include a new cost-effective synthetic product called Mohawk Performance Polyester, which rounds out a comprehensive synthetic portfolio for dry toner presses. This product will be available in 5, 8, 10, and 14 mil calipers in a variety of cut-sheet sizes. Tearproof and waterproof, Performance Polyester features excellent durability and is perfect for manuals, tags, book covers, and more. Joining the lineup with the highest-performing, most-OEM certified Premium Polyester and our soft and supple Synthetic Paper, the new Performance Polyester provides another option for customers taking advantage of the growing synthetic market.

Full inventory of the new embedded card and synthetic substrates will be available when the products are launched in the fourth quarter of 2014.

Since 1998, Mohawk has been leading the industry with category-defining substrates for digital printing. Today, Mohawk offers a substrate solution for virtually every digital press platform on the market and is a single source for all digital print needs. With this line expansion, Mohawk’s digital portfolio is the broadest and most extensive available for HP Indigo and dry toner use.

Mohawk offers the most comprehensive package of digital resources in the industry, including fine papers, specialty products, production papers, a team of dedicated and knowledgeable digital specialists, industry-leading website MohawkMakeReady.com, downloadable templates, a digital product finder, and equipment compatibility charts.

For more information, visit www.mohawkconnects.com or call 1-800 the mill.