Case Study Tags Identity

An Invitation to the 85th Academy Awards by AdamsMorioka

As you watch the 85th Academy Awards show this Sunday night, February 24th, you might not hear a category for Best Invitation, but if you did, the winner would be AdamsMorioka. For the second year in a row, the Beverly Hills-based design firm created the invitation and collateral for the Oscars.... Keep Reading »

Mohawk Unveils New Logo, New Brand Designed by Pentagram

ONE OF SEVERAL CUSTOMER-FACING INITIATIVES JUST ANNOUNCED BY FOURTH GENERATION, FAMILY-OWNED PAPER COMPANY Mohawk, formerly Mohawk Fine Papers, has a new logo. The new M is the centerpiece of a dynamic branding system created for Mohawk by Pentagram, to signal the dramatic changes underway as this 81 year-old company reinvents itself to thrive in today’s digital... Keep Reading »

Benefit Cosmetics Beauty Passport

To get those creative juices flowing, in work and in life, it’s sometimes necessary to step outside of the office and explore the world around us for inspiration. This is the idea and the premise behind the Benefit Cosmetics Beauty Passport. Established in San Francisco in 1976 by twins Jane and Jean Ford, Benefit... Keep Reading »

Mohawk Show 11 Finalist: Unboundary Stationery

When a team of designers from Atlanta’s Unboundary, Inc. were charged with re-designing the company’s website and identity system, they let Unboundary’s core values lead their creative process. The result is bold and simplistic collateral that utilizes foil stamping, blind debossing, and digital watermark. Laura Gosnell, Designer, Unboundary, took a moment to tell... Keep Reading »

Top Chef Winner’s Girl & The Goat Identity on Mohawk Loop

Fans of Bravo TV’s Top Chef will remember Stephanie Izard as the season four winner. Now, two years later, Izard has teamed up with BOKA Restaurant Group and funneled her Top Chef winnings into her newly-opened restaurant, Girl & The Goat, located in the West Loop section of Chicago. BOKA... Keep Reading »

Mohawk Show 11 Finalist: Blackstone Hotel Identity

Chicago’s newly renovated Blackstone hotel is rich with cultural and political history. In celebration of this history, and the completion of an 8-year and $128-million renovation, Sockeye Creative gave The Blackstone a new identity system, which is a Mohawk Show 11 finalist. The Blackstone has acquired the nickname “The Hotel of... Keep Reading »

Struck/Axiom Merger Sparks New Identity System for Creative Consultancy

When two of Utah’s top design firms, Struck and Axiom Design Collaborative, merged last year, they combined a fun and quirky approach to design, interactive and advertising through their branding, motion graphics, licensing and identity development to create Struck/Axiom. This combination of passion, merriment, and solid design is evidenced through the work, including... Keep Reading »