Coyote, Acme and Pentagram

“Using re-published text from Ian Frazier’s 1990 New Yorker piece, Coyote v. Acme, and original product designs by Pentagram London partner, Daniel Weil, we created a printed treat that we hope recipients will keep and share,” according to Jesse Reed of Pentagram New York. “We sent it out as our 2013 holiday card, along with a roster of employees and, yes, it was printed by Allied Printing on Mohawk Superfine—our favorite!”

Check out more detailed explanations and photos on Pentagram’s own blog and

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