Celebrating the Arrival of Superfine, Italian Style

On Tuesday evening, November 12, Mohawk celebrated the Italian launch of its flagship grade, Mohawk Superfine, in Milan, Italy.  A celebratory event to officially announce the brand’s entrance into the Italian market was hosted by Paper & People, Mohawk’s Italian distribution partner, and drew dozens of attendees. It was an eclectic mix of designers, printers, graphic artists, students, brand owners, journalists and paper enthusiasts.

The atmosphere was vibrant, with significant interest around the launch of Superfine. The audience enjoyed a selection of local food and beverages, eager to learn more about Mohawk and the company’s fine paper offerings.

Mohawk displayed several beautifully printed samples on Superfine, including the Mohawk Maker Quarterly, the Martha Stewart American Made keepsake, and several fine art and photography books, as well as a stunning photo book created for Giorgio Armani.

The Story of Superfine, including its history in the US and its proprietary i-Tone surface treatment which enables true cross platform compatibility, captivated the crowd and created a buzz.

The Mohawk European team, led by Joe O’Connor, Mohawk’s Senior Vice President of International Sales, presented the history and unique benefits of selecting Mohawk Superfine, including the high quality print results achieved on both conventional and digital press equipment.

The event also featured special guest Francis Atterbury, partner at Artisan Books, who attended the event to show his support for Mohawk.  Hurtwood Press is an Oxted, UK print production group well known for its expertise in the manufacturing of limited-edition, fine art books for customers in Europe and beyond.

As an independent printer and publisher of fine artisan books, Mr. Atterbury provided attendees with examples of his work printed on Superfine, and added context to the Superfine story, explaining why he exclusively uses Superfine for his bespoke publications.  Mr. Atterbury describes Superfine as, “sublime and non-reflective, easily one of the most beautiful surfaces for a book.”

Event attendees also viewed video testimonial from legendary Italian designer and book designer, Massimo Vignelli, who has selected Superfine for many of his projects over the years.  Each attendee received a copy of a limited edition journal co-designed by Massimo Vignelli, and manufactured with Mohawk Superfine.

In addition to serving customers in Italy, Mohawk serves customers in over 60 countries worldwide, with international sales offices and warehouses located in Europe, Asia and Latin America.

Share Post

Leave a Comment