Bruce Weber Poster featuring Mohawk Superfine

Born March 29, 1946 in Greensburg, Pennsylvania, Bruce Weber is an American fashion photographer and filmmaker most widely known for his Calvin Klein, Ralph Lauren, Abercrombie & Fitch, Revlon and Versace ad campaigns.  His images have  graced the pages of Vogue, GQ, Vanity Fair, Elle, Life and Rolling Stone.

Weber’s fashion photography first appeared in the late 1970s in GQ magazine. He came to the attention of the general publicin the late 1980s with his advertising images for Calvin Klein. His straightforward black and white shots featuring an unclothed couple on a swing, and model Marcus Schenkenberg barely holding jeans in front of himself in a shower, catapulted Weber into the national spotlight. His photograph for Calvin Klein of Olympic athlete Tom Hintnaus, in briefs, leaning against a white-washed chimney,  was named one of “10 Pictures That Changed America” by American Photographer magazine.

Weber recently agreed to provide a poster to be used to benefit one of his favorite organizations, New York’s Film Forum, an independent, non-profit repertory cinema. The poster utilizes one of Weber’s photographs, of the director Michelangelo Antonioni signing a poster promoting his 1960’s film L’Avventura starring Gabriele Ferzetti, Monica Vitti, and Lea Massari.The film is described in Antonioni’s obituary as having “systematically subverted the filmic codes, practices and structures in currency at its time.” The same could be said of Weber’s work, which often created controversy because of the scantily clad or nude subjects.

In addition to the “poster within a poster” imagery, Weber’s poster includes a famous quote from the director. This limited edition duotone was printed recently on Mohawk Superfine, and exactingly reproduced by Meridian Printing in East Greenwich, RI. David Lorczak, senior account executive at Meridian, has printed dozens of Weber’s books, including the All-American series—all on Mohawk Superfine.

Meridian used a special dense black and gray ink combination to bring out the richness of the darkest areas on Superfine, according to Lorczak, who feels that Mohawk Superfine’s black and white photo reproduction and archival qualities made it the perfect choice for this limited edition poster, which Weber loves. Weber signed the edition, in white ink, and they were sold at a Film Forum benefit function, where patient aficionados lined up to secure their copies.

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