what will you make today?
“The grid is an integral part of book design. It’s not something that you see. It’s just like underwear: you wear it, but it’s not to be exposed. The grid is the underwear of the book.” – Massimo Vignelli
Massimo Vignelli is world renowned for producing a wide range of award-winning designs over the last five decades. Now, Vignelli is sharing his experiences as a book designer as part of Mohawk’s “What Will You Make Today?” campaign. In partnership with Pentagram Design, NY, Vignelli has co-developed a limited-edition journal and has narrated an animated video explaining his approach to book design.
Vignelli’s grid-centric design concept is interwoven throughout the handsome 7” x 7” journal, which features a rectangular grid on each of the 100 interior pages, printed on Mohawk Superfine. The front and back covers showcase a geometric grid of artfully debossed panels on Strathmore Premium Wove Midnight Black.
A long-time fan of Superfine and supporter of Mohawk paper, Vignelli was pleased to participate in the campaign, which celebrates the heritage of Mohawk paper, fine craftsmanship, and the intersection of tradition and technology in modern design and printing.