Celebrating 70 years of Superfine

                                

                                

1946 WAS A momentous year.

Barriers were broken, innovations were fueled, and optimism reigned. A time of rapid change in society, politics and design in the United States and across the globe, the year 1946 saw many historic firsts:

  • Jackie Robinson, a shortstop for the Montreal Royals, made history on April 18, 1946 by breaking the color barrier in organized baseball. Robinson hit a home run during the historic game against the Jersey City Giants, and went on to become the first black player ever signed to a professional league contract.
  • The first Eames chair, designed by husband and wife team Charles and Ray Eames, was produced in 1946, creating a classic for the Herman Miller furniture company.
  • A futuristic, two-piece swimsuit called the bikini debuted in Paris during the summer of 1946.
  • The Kaufmann House, one of the nation’s most iconic examples of classic mid-century modern architecture was built in Palm Springs, California in 1946 for Edgar Kaufmann, a Pittsburg department store tycoon.
  • American culture underwent a major transformation in 1946 as families began moving from farms and cities into newly constructed suburbs, resulting in a highway and housing construction boom. Developers such as William Levitt (the developer of Levittown) became symbols of mid-century suburban life as families were lured to the outskirts of cities to purchase modest, inexpensive tract homes.

And in 1946, a team of innovative papermakers redefined quality for an industry with the creation of Mohawk Superfine. Since then, Superfine has been manufactured with great care and pride at Mohawk’s upstate New York paper mills. Long celebrated for its quality, consistency, uniformity and perfect printing surface, the flagship grade has become known as the finest uncoated text and cover paper for offset printing, and as the benchmark in fine paper for digital printing.  

Mohawk will honor the iconic grade and recognize its history through a series of special events held throughout 2016, beginning with a campaign called #DearSuperfine. Artists, designers, printers and others who have worked with Superfine over the years are encouraged to share their thoughts about the grade and samples of their work.


Send a Sketch. 
Receive a Swatchbook.

Here's how:

  1. Email your mailing address to [email protected] and we'll send you a Dear Superfine Kit.
  2. Use the kit to sketch and share your thoughts/memories/love for Superfine.
  3. Place the sketch in the self-addressed return envelope and send it to us!

We will collect, share and publish the best of the best in tribute to an industry iconand send you a Superfine swatchbook as a thank you.

                                
Join the celebration of this iconic paper.
    

Post comments, pictures or samples of your work on Superfine to social media using the hashtag:
#DEARSUPERFINE

  








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