They are overwhelmed, bombarded with more-more-more, with less impact. What we make needs to matter, to make an impression, to elevate itself from the endless churn of communication.
Make effective things, great things, that slow people down, activate their senses and command their attention. The Mohawk Maker's Field Guide is here to help you do that by teaching you how to use uncoated textured and colored papers as a tool to move the needle from good to great.
This comprehensive resource will be the definitive guide to using texture and color to amplify printed projects, underscoring the importance of using materials as a powerful communication tool.
“Paper is a powerful tool, on par with copy and design in its ability to deliver, enhance and create memorable impact. Just as food delivers more than simply nutrition, the flavor and presentation of a meal plays a role in how we enjoy and remember the experience,” said Chris Harrold, Vice President of Business Development and Creative Director, Mohawk.
The design of the field guide rivals the inspirational content contained within. The book features a wide array of printing techniques including offset printing, die cuts, foil stamping, and embossing processes on 32 distinctive colored and textured papers drawn from nearly every Mohawk paper grade, including: BriteHue, Carnival, Via, Loop, Options, Superfine, Strathmore and Via, as well as papers from The Curious Collection.