Mohawk Blog

In a world filled to the brim with tweets, pop-up advertisements and email solicitations, print offers a nice reprieve. Its physical qualities are endearing. Its tangible features and permanence invoke a sense of authority. It can advance a story, create an emotion, and personify a brand. 

Tags 4 Less has been creating custom tags since 2009. Claim tags, repair/service tags, waterproof tags, tear proof tags – if you can dream it, they can create it.

Sports and event marketing is a big business for print.

2,904. That is the number of marketing messages we are exposed to each day, 52 of which capture our attention and just 4 of which we actually remember.

Recently, we took a look at the thriving photo publishing market, which is expected to grow 13% this year. We also looked at challenges facing this market due to online and mobile technologies and photo sharing.

Think back to last November or December. Amidst the holiday madness, chances are you probably produced a batch of photo greeting cards or a handful of family photo books.

Think about the last few prospects you have spoken with. How did the conversation go? Did the discussion end with the prospect asking for a price or, even worse, you willingly bringing pricing into the conversation?

Printed samples have always been a great way to showcase the work you’re doing, new techniques, new papers. Plus, your expertise in solutions such as cross-media, variable data, and even sustainability. But what about using printed samples with your existing clients to sell—or upsell.

Have you heard the buzz about digital wall art? Wondering what it is exactly? And how you can capitalize on the emerging demand?