In a world filled to the brim with tweets, pop-up advertisements and email solicitations, print offers a nice reprieve. Its physical qualities are endearing. Its tangible features and permanence invoke a sense of authority. It can advance a story, create an emotion, and personify a brand.
Recently, we took a look at the thriving photo publishing market, which is expected to grow 13% this year. We also looked at challenges facing this market due to online and mobile technologies and photo sharing.
Think back to last November or December. Amidst the holiday madness, chances are you probably produced a batch of photo greeting cards or a handful of family photo books.
Think about the last few prospects you have spoken with. How did the conversation go? Did the discussion end with the prospect asking for a price or, even worse, you willingly bringing pricing into the conversation?