Strathmore Archive

A Coordinated System of Sample Books

In support of the new exhibition Paper is Part of the Picture: Strathmore Paper and the Evolution of American Graphic Design, we wanted to share some pivotal highlights of Strathmore’s 125 year history. Through the end of 2017, join us as we explore the history of Strathmore Paper and its impact on American Graphic Design. Today’s post, we pick up where we left off and discuss Strathmore’s need for a coordinated system of sample books.

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A Tale of Two Mills 1892–1911

In support of the new exhibition Paper is Part of the Picture: Strathmore Paper and the Evolution of American Graphic Design, we wanted to share some pivotal highlights of Strathmore’s 125 year history. Through the end of 2017, join us as we explore the history of Strathmore Paper and its impact on American Graphic Design. Today’s post looks at the company’s beginning in 1892, when it was known as the Mittineague Paper Company, and used Strathmore as a name for its earliest, deckle edge papers.

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Strathmore Paper and the Evolution of American Graphic Design

For the 125th anniversary of Strathmore, we decided to do something special. Together with the Opalka Gallery and Paul Shaw, we’re bringing you Paper is Part of the Picture: Strathmore Paper and the Evolution of American Graphic Design.

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A Good Letterhead Pays Off

The paper you choose for a letterhead makes an instant impression…on the eye and to the touch. It’s texture, the quality of its color, its feel in the hand…all of these register with the person who receives a letter…and help them form an opinion of the sender.

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The Expressive “Plus” Uncoated Paper Can Provide

Excerpt from a 1949 Strathmore direct mailer: Stiffening competition calls for the most compelling printed pieces the advertiser and printer can devise. That calls for the plus that only quality paper provides. To get concrete results, the printed piece needs and idea…interesting design…powerful copy…fine printing…and the most effective paper you can obtain for that particular job.

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This is Strathmore Grandee

Tactile, rich colors and authentic — these are some adjectives to describe Strathmore Grandee. But did you know, this time-honored paper grade may have been named something completely different? We dove into the Strathmore Archive and found the history behind Strathmore Grandee’s name.

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