Great design is great design, regardless of the ultimate function of a printed piece. But the journey from brilliant concept to a stunning printed piece can be a struggle. Just ask Envelopments. For over 20 years the California company has served an enormous and diverse clientele of invitation dealers and designers with the tools they need to build invitations that are anything but ordinary.
Writer, educator and consultant Debbie Millman is at the forefront of understanding how companies develop smart, effective brands for their products and services. Her book “Brand Thinking” features insightful interviews with prominent practitioners. We invited Debbie to discuss what makes successful brands so good at shaping consumer perception.
We know that materials matter, and the right materials can take a project from good to great. In issue number eight of the Mohawk Maker Quarterly, we explore a variety of brands that deliver experiences to their customers through the materials they use. Today we follow up with three companies that truly embrace this concept.