Writer, educator and consultant Debbie Millman is at the forefront of understanding how companies develop smart, effective brands for their products and services. Her book “Brand Thinking” features insightful interviews with prominent practitioners. We invited Debbie to discuss what makes successful brands so good at shaping consumer perception.
We know that materials matter, and the right materials can take a project from good to great.
In issue number eight of the Mohawk Maker Quarterly, we explore a new media and creative agency founded by four brothers in Charleston, South Carolina, called Brothers & Craft. The brothers specialize in visual and written content development, photography, videography, styling, branding strategy and have worked with some notable brands including Shinola, Liberty Fairs, Tommy Hilfiger, Veuve Clicquot, Fossil, and more. Read on to learn how they astutely master their brand.