Posted: August 19, 2015
Unparalleled luxury and incredible attention to detail are hallmarks of the Wynn Las Vegas brand, from the resort’s outstanding facilities, amenities and customer service, to the Wynn’s official stationery.
The resort’s official stationery features a premium gold foil and sculpted embossed version of the Wynn logo for maximum impact. Luxurious Mohawk Superfine is used for all official Wynn Las Vegas corporate and guest communications, including in-room stationery, guest folio paper, envelopes, notepads and more.
According to Doris Young, Creative Director, Wynn Las Vegas, “Mohawk Superfine has the qualities and sense of luxury that best represents the Wynn and Encore Hotel brand.”
Direct mail sent to guests plays an important role in keeping rooms filled throughout the year. But using a foil stamped version of the stationery could be cost prohibitive for the millions of pieces of direct mail that get sent out each year, so an alternative marketing stationery was designed to appeal to guests.
“We wanted to create a new marketing stationery with a slightly different, less formal look. We wanted it to exude fun, but still communicate the amenities of our five-star luxury hotel and be representative of the Wynn brand,” says Young.
The new stationery features a Wynn logo beautifully printed in Metallic Gold on custom-watermarked Mohawk Superfine Eggshell paper. “The custom watermark represents a sense of quality, tradition and luxury,” says Young.
The letterhead includes the signature Wynn floral pattern, which appears on the bottom two corners of the guest stationery. The motif will be instantly recognizable to returning guests – as the pattern can be found throughout the resort on carpets, wallpaper, moldings and signs.
Wynn’s new stationery is creating a memorable, lasting impression that is consistent with the overall Wynn Las Vegas experience.