Kate Spade

Posted: January 27, 2012

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Kate Spade, NY
Graytor, NJ
Mohawk Via Vellum Bright White 100 cover

When Kate Spade launched their new Supercalifragilipstick! they wanted a package that would hint at the rich pigment of lipstick and the gold glam of vintage cosmetic cases.

The package for Kate Spade New York’s Supercalifragilipstick! features a bright red PMS 199 and hot pink PMS 806 box will make you stop and smile. Printed on Mohawk Via Vellum with gold foil stamped writing on three sides and a gold foil spade on one end, it’s not only pretty outside but in, as well. As you open the traditional lipstick sized rectangle, you are greeted with cheery pink and red stripes that guide the slide of the product out into your expectant hand. And the good-things-come-in-beautiful-packages thing is working! Supercalifragilipstick! made the cover of Oprah and sales are through the roof!

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