Rocco Piscatello: Poster Works for FIT
Water-based aqueous coating can be applied over wet ink from a special coater tower. Aqueous seals a press sheet instantly allowing the ink to continue to dry underneath. Matte, dull and lay flat aqueous are recommended for uncoated paper. Aqueous coatings generally cover the entire sheet because they do not yellow over time. Like varnish, aqueous coating primarily prevents rub off.
Designer Robson Tan searched for—and found—a critical moment of attention in the increasingly crowded direct-to-consumer space.