The Mohawk Renewal Swatchbook is Here
The moment you pick up a Mohawk Renewal swatchbook, the story begins to unfold.
On the 50th anniversary of Earth Day, we unveiled Mohawk Renewal, a paradigm-shifting portfolio of papers made with hemp, straw, and recycled cotton fiber, and now, the highly anticipated Mohawk Renewal swatchbook is available to order.
The Mohawk Renewal swatchbook was designed and specially crafted to display the breadth of the Renewal product line while clearly revealing the story behind this groundbreaking new portfolio of sustainable papers.
"The moment you pick up a Mohawk Renewal swatchbook, the story begins to unfold," said Chris Harrold, Senior Vice President of Marketing at Mohawk. "On its own, the colorful cover, reveals the character of each paper and the alternative fibers used to make them."
Every sheet of Mohawk Renewal is a clear reflection of the sustainable, high-quality fibers used in making Renewal, and the swatchbook itself is constructed from the papers featured inside. The eye-catching cover is made from three sheets of Mohawk Renewal Hemp, Rough, Flower, 120 Cover, laminated together, Mohawk Renewal Straw, Rough, Wheat, 80 Text and Mohawk Renewal Recycled Cotton, Denim, 60 Cover, diecut and printed with white foil.
Inside, you’ll find a 28-page book that tells the story of Mohawk Renewal through the lens of each fiber source. The book was printed using four different paper shades from and was produced with four-color offset lithography.
Following is a Browse section, organized by fiber type, allowing users to dive deeper into the paper specification process to identify finish, shade, and weight.
Each waterfall within Browse contains samples of every shade, weight and finish available within MohawkRenewal, along with detailed product specifications. At the back of the swatchbook is the Details section, which contains in-depth paper information and specific printing resources.
From cover to cover, the Mohawk Renewal swatchbook represents the most comprehensive collection of alternative fiber papers available in the market.
A commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.
Behind every great partnership is a story, and in 2018 we began a new chapter with the acquisition of Crane Stationery.