Mohawk Blog

The Mohawk Renewal Swatchbook is Here

Words
Rebecca Gatto
Photography
Ariel Parillo
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The moment you pick up a Mohawk Renewal swatchbook, the story begins to unfold.

On the 50th anniversary of Earth Day, we unveiled Mohawk Renewal, a paradigm-shifting portfolio of papers made with hemp, straw, and recycled cotton fiber, and now, the highly anticipated Mohawk Renewal swatchbook is available to order.

The Mohawk Renewal swatchbook was designed and specially crafted to display the breadth of the Renewal product line while clearly revealing the story behind this groundbreaking new portfolio of sustainable papers.

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Mohawk Renewal Swatchbook
The cover of the swatchbook is made from the three colored sheets found within the portfolio, laminated, diecut and printed with white foil.

"The moment you pick up a Mohawk Renewal swatchbook, the story begins to unfold," said Chris Harrold, Senior Vice President of Marketing at Mohawk. "On its own, the colorful cover, reveals the character of each paper and the alternative fibers used to make them."

Every sheet of Mohawk Renewal is a clear reflection of the sustainable, high-quality fibers used in making Renewal, and the swatchbook itself is constructed from the papers featured inside. The eye-catching cover is made from three sheets of Mohawk Renewal Hemp, Rough, Flower, 120 Cover, laminated together, Mohawk Renewal Straw, Rough, Wheat, 80 Text and Mohawk Renewal Recycled Cotton, Denim, 60 Cover, diecut and printed with white foil.  

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Mohawk Renewal Swatchbook
Inside, you’ll find a 28-page book that tells the story of Mohawk Renewal through the lens of each fiber source.
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Mohawk Renewal Swatchbook
The book was printed using four different paper shades from the portfolio.
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Inside, you’ll find a 28-page book that tells the story of Mohawk Renewal through the lens of each fiber source. The book was printed using four different paper shades from and was produced with four-color offset lithography.

Following is a Browse section, organized by fiber type, allowing users to dive deeper into the paper specification process to identify finish, shade, and weight.

Each waterfall within Browse contains samples of every shade, weight and finish available within MohawkRenewal, along with detailed product specifications.  At the back of the swatchbook is the Details section, which contains in-depth paper information and specific printing resources.

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Mohawk Renewal Swatchbook
The Browse section is organized by fiber type, allowing users to dive deeper into the paper specification process.
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Mohawk Renewal Swatchbook
Each waterfall within the Browse section contains samples of every shade, weight, and finish available within Mohawk Renewal.
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From cover to cover, the Mohawk Renewal swatchbook represents the most comprehensive collection of alternative fiber papers available in the market. 

Contact your Mohawk Representative for a copy.

The Mohawk Renewal swatchbook was designed by Hybrid Design of San Francisco, CA, and skillfully printed by Fey Printing of Wisconsin Rapids, WI. 


Production Notes

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Print Process
Foil Stamping
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Offset Printing
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roll
Offset Printing Capabilities
4 Color
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PN-printer
Printer
PN-designer
Designer
Hybrid Design

Materials Used

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