Mohawk Takes Shape at the 2013 Aim High Conference

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Cheney & Co is a communications and design agency in New Haven, Connecticut that specializes in developing branding campaigns to support independent schools. Annually, they organize the Aim High conference, specially designed for independent school communications professionals.

The 2013 Aim High conference brought together independent school communicators for two days in August to discuss timely topics ranging from creativity, time management, to social media and digital printing. Mohawk, an annual supporter, showcased the beauty and power of personalized gift boxes printed on Mohawk Dimensional, and printed digitally at Harty Press. Cheney & Co filled the personalized boxes with candy for each conference participant.

Andrea Hopkins, Art Director at Cheney & Co said after she had seen the dimensional papers, “…I immediately thought how much fun they would be as a give away at our conference. I liked that we could also use them as a demonstration of both digital printing and variable data – both concepts that are difficult to convey to clients.” She went on to explain the process in designing and printing the boxes. “We had already come up with the idea of hot air balloons this year as our visual for the conference so when I saw this artwork I knew it was perfect for the gift boxes. We printed them in the morning while conference attendees were on a tour of the print shop, brought them back and assembled them each with a few chocolates inside and gave them away a few hours later. It really made the whole concept a lot more tangible for our conference attendees.”

The Mohawk Dimensional portfolio includes pre-perforated and pre-scored packaging, featuring a proprietary micro-perf, clean edge technology for superior runability and virtually effortless assembly. Available in Mohawk Superfine Eggshell i-Tone, Mohawk Via Linen i-Tone, Mohawk Color Copy Ultra Gloss and Mohawk Synthetics, this product line is designed for high-value custom packaging and 3-dimensional products. The products are available in a range of templates, and are engineered to run on digital color production presses. For more information or to download free templates visit MohawkConnects.com.

 

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