Attract more sales with embedded magnets

Metropolitan's Direct Mail Piece with a Pop-out Magnet Attracted Attention

When your customers want to save a date, send an invite, or make an announcement, go beyond the standard card. Think of embedded magnets when the piece needs to shout REPLY, RESPOND or REMEMBER. Embedded magnets are business card-size magnetized materials that are already embedded into a base sheet. Printed digitally, these easy-to-peel-out magnets are a great way to add value and impact…and seal the deal with your customers.

Have a number? Have a date? Get a magnet!

Phone numbers, dates, calendars—any time your customer has a number or date to print, it’s an opportunity to use an embedded magnet. They’re also great for:
• membership cards
• coupons
• business cards
• event schedules
• conversion charts
• refrigerator magnets
• save the dates

Capture their attention…& keep it

When Metropolitan Printing Service celebrated March Madness with a bracket challenge, they used an embedded magnet postcard because of the higher likelihood that recipients would hang onto the message—as opposed to, say, a standard postcard. According to Metropolitan’s Danielle Kay Riendeau, “We felt using a magnet would increase involvement in this campaign because of its versatility, and in some cases, usefulness. A magnet can be slapped on a fridge, filing cabinet, etc., whereas a postcard seems more likely to get thrown away or lost.” The March Madness campaign had great response. “It went extremely well,” says Danielle. “I definitely think the unique stock of our direct mail piece played into that.”

Here’s another example of how to incorporate embedded magnets into a campaign: Instead of developing a standard event invitation, WCP Solutions worked with Mohawk to create a quick and easy 1-up embedded magnet insert for their creativity workshop. The insert served not only as an invitation, but also as a reminder to register for the event through a personalized URL.

Prime numbers

The beauty of the embedded magnet format is that with digital printing, you only have to print as many as needed. How about just 10 for a customer meeting? Or a couple dozen for your sales reps to take to customers as idea generators? With very little time and effort, you can make a statement… without a big investment. Just print, trim, and you’re ready to go.

Planning for digital printing

Engineered for digital color production presses and available for either dry toner or HP Indigo presses, Mohawk Embedded Magnets come 1-up on a single 8.5 x 11-in. smooth uncoated 80# text base sheet of Mohawk Everyday Digital, or 4-up on a 12 x 18-in. USPS approved Mohawk Everyday Digital 100# silk coated cover stock is perfect for postcards. Be sure to check out our equipment matrix for compatibility of this unique material on your specific digital press.

Dielines for each card are easily downloadable here. These templates are available in both Illustrator and PDF formats.

In general, the only area to watch out for is the spacing around the magnet itself. According to Danielle, “We changed our design slightly after proofing to increase our margins on the magnet. Plus, we changed the background color of the magnet to white/no printing. I would suggest designers not put anything critical too close to the edge of the magnet.”

And don’t forget, samples of these products to try are readily available from your local paper merchant or online here.

TIPS for using embedded magnets
- Recommend embedded magnets to your customers as a creative way of producing additional value and that “wow!” factor.
- Connect embedded magnets with social media. Use variable data and incorporate QR codes right on the magnet.
- Use Mohawk dielines to simplify file setup and ensure top quality reproduction.
- Take a look at our equipment matrix to check compatibility of embedded magnetic material on your digital press.
- Need an embedded magnet in a different shape or size? Talk to your Mohawk rep or e-mail us for a custom solution tailored to your application.
- Looking for an embedded synthetic card instead of a magnet? Look no further.

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Comments (2)

  1. Posted by Charlie (Stop the presses!) on 4.18.14 at 10:56 pm

    I would to see about getting 16,000 letter/flyer 8.5×11 with a magnet in the paper.
    I would print them on a Minolta C6000 digital copier/press. Can you help me?

    Thank you
    Charlie
    20-951-1954

  2. Posted by Joe Schember on 4.22.14 at 12:42 pm

    Hi Charlie,

    Where are you located? We can connect you with our local Mohawk sales person who would be happy to help you out.

    Please email us your contact info and details to makeready (at) mohawkpaper.com

    Joe

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