throwback thursday

#TBT: Beckett Paper’s 100th Anniversary Giveaway

2013-11-14 13.36.46 HDR

“To remove from advertising the veil of mystery in which it has become enshrouded; to set out the fundamental principles upon which the entire art is based and to explain in orderly and simple fashion the application of these principles to the problems of trade is the purpose of” Advertising  and Its Mechanical Production.

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#TBT: The way to a secretary’s heart is through her manicure?

tbtfile

These petite emery boards were the perfect promotion for Strathmore Boxed Papers (otherwise known as typewriter and commercial stationery circa 1950-1960?). We could not identify exactly what year they were from when we found them in the Strathmore archive. We believe a Strathmore paper sales rep would have left them behind as a reminder of all the beautiful writing papers available from Strathmore—a handy little packet of 10 mini filing sticks would hang around on the paper-orderer’s desk for a couple of months—an example of a very early ad specialty item.

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