“For every finished illustration or design, there is a sketch sharing the same DNA.” – Craig Frazier
It’s not everyday we have an illustrious illustrator visit our paper mill and offices in Upstate New York. So, this week we’ve been a bit giddy about hosting Craig Frazier.
We’re excited to share details of our newest collaboration with Craig and Xerox, but first, a bit about Craig’s distinguished career. Craig has been designing and illustrating professionally dating back to 1978. In 1996, he elected to focus exclusively on illustration, though he continues to take on special assignments that incorporate both illustration and design.
You’ve likely seen Craig’s distinct illustration work – he is regularly commissioned by national and international design firms, advertising agencies and publications, and is a frequent contributor to the New York Times as well as business publications like Time, Fortune, Businessweek, Harvard Business Review, and The Wall Street Journal (to name just a few).
He frequently collaborates with design firms and ad agencies to promote and brand major corporations which include Adobe, American Express, Boeing, Chevrolet, Deloitte, MasterCard, Navigant, The Royal Mail, and United Airlines. Craig has also illustrated six postage stamps including the 2006 Love stamp and the 2010 and 2012 commemorative Scouting stamps.
Back to sketching….and the reason why Craig Frazier is visiting Mohawk’s paper mill and Print Innovation Center in Upstate New York this week. Craig, Mohawk and Xerox are collaborating on the production and documentation of a new, limited-edition book entitled, Sketchy: Sketches from 1999 – 2014 by Craig Frazier. The project highlights Frazier’s sketches created over a 15 year time period, curated from over 2500 vellum project sketches and 40 sketchbooks.
“Illustrators and artists, such as Craig, are finding new ways to use print in a digitally-crazed world. With technology such as the Xerox iGen® 150 Press, creators can personalize, customize and adapt their work with ease and efficiency. With the press’ ability to print on demand, small or large quantities of masterpieces can be shared and distributed to meet individual needs,” said Paul Miller, worldwide marketing manager, iGen Product Family, Graphic Communications Business Group, Xerox. “Even with the influx of digital communication, print is a valuable tool, capable of capturing the deepest emotions in Craig’s remarkable illustrations.”
The book will showcase the beauty of Mohawk fine papers and the flexibility of digital printing, with a selection of 30 unique covers scheduled to be produced. The printing and production process is being captured by video for use as a documentary by Mohawk.
“Sketching is a fundamental exercise for visual problem solving and has been proven to be the basis for great design by practitioners the likes of Milton Glaser, Bill Bernbach, Kit Hinrichs, Istvan Banyai, Frank Gehry, Alexander Girard, Chip Kidd and Jean Paul Gautier,” said Craig Frazier. “I’m so pleased to have the opportunity to collaborate on the development of Sketchy with Mohawk and Xerox to bring this vast collection of sketches together in one printed volume.”
“The minute I opened the first draft of Sketchy, I knew this would be a perfect match,” said Chris Harrold, Vice President, Business Development and Creative Director, Mohawk. “This is process-layered upon-process: from Craig’s sketching, to the creation of Sketchy as an artifact of the creative process, this project is an eloquent expression of Mohawk’s commitment to the creative spirit and the power of print.”
According to Mr. Frazier, “the book is designed to appeal to students, designers, illustrators, artists and problem solvers. Its purpose is to inspire by example, the discipline of developing ideas through sketching and training to see a solution before rushing to render it.”
A few dozen lucky designers and students had the opportunity this week to attend a private presentation by Craig held at The Foundry for Art Design + Culture, in which he discussed the discipline of developing ideas through the process of sketching, and shared his outlook on the importance of sketching as the basis for great design.
After his visit to Mohawk, what’s next for Craig? He will present an exhibition of his work at the Gutstein Gallery in Savannah, Georgia (Sept. 8 – Nov. 1) and a workshop to faculty and students at SCAD Sept. 24. The Sketchy exhibition and workshop will then travel to design schools throughout the US and Canada, such as California College of the Arts (CCA), Endicott College, Boston, School of Visual Arts (SVA), Art Center College of Design, Sheridan College (Canada), Maryland Institute College of Art (MICA) and the Portfolio Center in Atlanta, GA.