Mohawk at AIGA Conference: Head, Heart, Hand

Photo Credit to the AIGA

The AIGA National Conference was held in Minneapolis this year, October 10-12. Mohawk was pleased to support and sponsor the event, especially as this year’s conference began the official celebration of AIGAs 100th anniversary! Here’s a quick recap of the four inspiring days we spent in Minneapolis.

ratrace

Pre-Conference

The Type Directors Club 59th annual communication design competition was featured in the opening night preview at Rat Race Studios in Minneapolis. Mohawk co-hosted the event along with Rat Race Studios, Werner Design Werks, and Studio on Fire, and it was a terrific celebration of design. Designers and typographers mingled on a gorgeous night in the airy Rat Race Studio space, with over 500 attendees spilling into the alleyway behind the studio. It was a great turnout, and an inspirational way to kick off the conference. The beautifully letterpressed invitation was printed on Mohawk Superfine Smooth Ultrawhite 160 dtc, and designed by Werner Design Werks.

blog_MG_2900

The Conference

This year’s theme was “Head, Heart, Hand” – three core elements of modern design practice. Design thinking and strategy, design for social impact, and design as craft were all major focuses within this theme. Mohawk’s Maker campaign was especially well-received as a relevant example of the importance of design and art as a craft.

hhh

The AIGA HHH icons greeted us at the Minneapolis Convention Center

The Mohawk team converged on the Minneapolis Convention Center on Thursday, October 10th to set up. We organized our booth, merchandised the beautiful new Mohawk Maker publications, and got ready to greet some makers!

We supported Spark Letterpress of South Dakota, as they featured their antique refurbished letterpress and gave attendees a chance to letterpress a coaster on Mohawk paper, celebrating 100 years of the AIGA.

Letterpressing coasters on Mohawk paper

Letterpressing coasters on Mohawk paper

 

The official entrance to the design fair

The official entrance to the design fair

 

Maker Materials ready for the taking at the Mohawk booth - including a sneak peek at the second issues of the Mohawk Maker Quarterly and Mohawk Craft Cooperative!

Maker Materials ready for the taking at the Mohawk booth – including a sneak peek at the second issues of the Mohawk Maker Quarterly and Mohawk Craft Cooperative!

 

The opening general session at AIGA was inspiring and insightful

The opening general session at AIGA was inspiring and insightful

AIGA Minnesota welcomed us all with an entertaining song and dance they created especially for the conference

AIGA Minnesota welcomed us all with an entertaining song and dance they created especially for the conference

It was a busy week at the Mohawk booth! Here’s a shot of the first night’s opening party in the Design Fair.

It was a busy week at the Mohawk booth! Here’s a shot of the first night’s opening party in the Design Fair.

A beautiful Minneapolis sunrise from the Sky Walk on the way to Day 2

A beautiful Minneapolis sunrise from the Sky Walk on the way to Day 2

The Design Fair during Friday night’s reception

The Design Fair during Friday night’s reception

 

We got a chance to explore Minneapolis Saturday morning – on a beautiful fall day

We got a chance to explore Minneapolis Saturday morning – on a beautiful fall day

We debuted our second issue of the Maker Quarterly at the AIGA conference, and are excited to be releasing it publicly in the next few weeks.

Special thanks to AIGA for their dedication and commitment to pulling together a fantastic conference, and to our team of Mohawk colleagues for their passion and hard work while at the conference  (especially our colleague, Jonathan, who helped close the show with a bang making it a particularly smashing success).

Share Post
Recommended

Leave a Reply

[BLOG] Earth Day with Mohawk: Today we’re celebrating Earth Day at Mohawk and we’re recognizing a significant ... http://t.co/kyS8uaKYz8 @feltandwire - View on Twitter
[BLOG] Ukrainian Easter Eggs from a Mohawk Maker: Diane Filak: Mohawk has taken pride in the art of papermakin... http://t.co/Pt5Xnt2HF3 @feltandwire - View on Twitter
[BLOG] Jessica Hische + Wes Anderson + Mohawk Live: Ornate drop caps, delicate embellishments, whimsical illus... http://t.co/wuR006M27D @feltandwire - View on Twitter
Submit a Topic or Article
We want to hear from you!
Send us your ideas for future articles, past inspirations, and present insights.
Submit a Topic or Article