Announcing The “Mohawk Maker” Campaign

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Hand carved woodblock prints. Single needle tailoring with French seams. Artisanal cheese. Handbuilt bamboo bicycles. Each is painstakingly crafted: with care, intention and for the love of making something wonderful.

Over the last several months, we’ve seen a major maker movement emerge, supporting a “culture of craft.”

For over 80 years Mohawk has taken pride in being a maker of beautiful paper in the heart of Upstate New York. Today Mohawk launches the “Mohawk Maker” campaign – supporting makers of all kinds from all over the world. Follow us to take a closer look at the campaign, and the movement.

Mohawk believes making is the most fundamental expression of the human spirit. This idea is supported with three new publications as part of the “Mohawk Maker” campaign: The Mohawk Declaration of Craft, Mohawk Craft Cooperative and Mohawk Maker Quarterly. These publications are also enhanced with additional content made possible through Mohawk Live, Mohawk’s new augmented reality mobile app, and two brand new videos.

“All you have to do is visit your local farmers’ market, an entrepreneurial start-up business, or an experienced fine artisan to witness the maker movement – it’s a community of individuals who want a more balanced approach to their lives. They want to be inspired, empowered, and connected to their communities in a more meaningful way,” said Bart Robinson, Vice President Marketing, Mohawk.

The Mohawk Declaration of Craft

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The Declaration of Craft features a foil stamped and blind embossed cover, partially printed with ProMetal silver type, and smoke grey foil stamp. Cover finishing and binding were completed by Roswell Bookbinding in Phoenix, AZ.

The Mohawk Declaration of Craft, and its accompanying video, seen below, communicate Mohawk’s longstanding dedication to manufacturing excellence and entrepreneurial spirit. The publication speaks to Mohawk’s heritage and serves as a manifesto of the brand’s beliefs: heritage & innovation, mastery of materials, pride in the details and respect for a community of makers.

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The Declaration of Craft was printed on Mohawk Superfine Eggshell Ultrawhite 80 cover/216 gsm and 24 writing/90 gsm at O’Neil Printing, in Phoenix, AZ.

 

The Mohawk Maker Quarterly

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The Mohawk Craft Cooperative is printed on Mohawk Superfine, Eggshell Ultrawhite 65 cover/176gsm; and was printed with eight color UV inks. Letterpress scored and folded by Shapco Printing, Minneapolis, MN.

The Mohawk Maker Quarterly is an ongoing publication that highlights members from our community of like-minded makers. The first issue, Heritage & Innovation, focuses on stories of small manufacturers, artisans, printers, designers, and artists who are making their way in the midst of the digital revolution. You can view this publication online and subscribe to receive each print edition of  the Maker Quarterlies here on MohawkConnects.com.

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The Mohawk Craft Cooperative

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The Mohawk Craft Cooperative is printed on Mohawk Superfine, Eggshell Ultrawhite 65 cover/176gsm; and was printed with eight color UV inks. Letterpress scored and folded by Shapco Printing, Minneapolis, MN

The Mohawk Craft Cooperative is another ongoing publication designed to appeal to printers. The first issue, The Business of Craft, appeals to printers by restoring their belief in the power of craftsmanship. The publication features content written for printers, including strategies on growing business though craft, selling print in a digital world, tips on working with the mill, and thoughts from industry leaders who believe in the power of craft.

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The Story of Superfine

The Mohawk Declaration of Craft, Mohawk Craft Cooperative and Mohawk Maker Quarterly publications are all printed on Mohawk Superfine, which has long been celebrated for its quality, consistency and perfect printing surface. Each of the publications are supported by a video promoting Mohawk Superfine’s history, heritage and attributes, while underscoring the importance of craftsmanship and collaboration with the maker community

Each publication and video in “Mohawk Maker” campaign was created in partnership and designed by Hybrid Design, San Francisco, CA. You can view all of the publications online, or sign up to receive the print editions in the mail (which we highly recommend) here on MohawkConnects.com.

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