Birthday bonbons from Anthropologie

Anthro LEDE+

[Alyson Kuhn] At the beginning of November, I received this postcard in the mail, offering me a birthday-month discount. The nice sentiment and nice lettering prompted me to pull out my Anthropologie folder, which is orange, with a typed label that simply says Anthropologie.


The most recent item in the file is this card, from the current fall season. The hole-and-reinforcement effect is printed on the card. The point is to get you to turn the card over…and when you do, you are rewarded with an amusing little message, directly below the trompe l’oeil hole-and-reinforcement on the back. Yes, the two reinforcements back up to each other perfectly—I could have punched a baby hole to demonstrate this, but I wanted to keep the card intact. As I was saying, the clever small print on the back says, “{thatta girl}”.

I don’t keep the tissue in the file, I keep it in my tissue paper drawer. I had purchased something at my local Anthropologie several weeks earlier, and had asked for the tissue separate from my bag. This is not your standard issue tissue.


I can’t remember how or when I got into “Club Anthro.” My first piece of mail was my membership card, which arrived with a little multi-fold treat proclaiming what Anthropologie holds dear. Let’s hear it for mini-manifestos printed in classic typewriter type that looks like the ribbon has not been recently changed.

Above is my first birthday invitation to shop. It is the most charming—no, actually, it’s the only charming—bubble wrap-lined mailer I’ve ever received. I’m guessing the red scalloped border was ink-jetted on. The stamp is a pre-sorted rate, which you can only use if you are providing the postal service with identical mailing pieces pre-sorted by ZIP Code. So, at least 250 November birthday people received this mailer. Maybe 2500 of us, maybe many more.

Why, you might wonder, did they use a custom-made bubble wrap envelope to send a card with a little clock charm? Ah, because there was more to it: a little birthday necklace—a striped birthday candle on a piece of cotton twine. It was sweet, but meltable and crushable, so I didn’t keep it.


The next year, I received this great little linen pouch, shown here on a recent issue of Uppercase magazine, which, as it happens, you can purchase at Anthropologie. And I do.


Tiny screen printing and a little star button brought a big smile…and the realization that a dozen different pouches had been printed up. My discount card was, of course, within.

And below is what I bought with this year’s discount: a happy hoody sweatshirt that I will sport throughout my birthday festivities. For me, though, the bigger gift is my little collection of Anthro artifacts.


Photos © 2012 StudioAlex

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Comments (6)

  1. Posted by notely on 11.29.12 at 11:10 am

    Wow, what a filing system you must have to have kept all of this loot. And, as this must be your birthday month, Happy birthday, Alyson!!

  2. Posted by Diane Tompkins on 11.29.12 at 4:36 pm

    What thoughtful, creative customer acknowledgments – I love this company’s focus on detail. How inspiring that their corporate financial folks didn’t squelch this personal gesture from the store to the customer’s heart. Anthropologie is a fine merchant! Happy birthday, dear Alyson.

  3. Posted by alex on 11.29.12 at 10:31 pm

    always a joy working with you on your wonderful posts, aly!
    huge birthday congrats for you!

  4. Posted by Madelyn on 12.2.12 at 12:47 am

    Happy Birthday Alyson, I think you are like a Martha Stewart with your filing organizational skills. I love being inspired by you.

  5. Posted by Jhuly on 07.30.13 at 1:06 pm

    would it be possible to find out what font is used for the ‘best year yet’ card? a current employer is in love with that font.

  6. Posted by alex on 07.30.13 at 4:18 pm

    I’m not certain the “handwriting” even is a font – it may well be hand-lettered. you might want to contact Anthropology directly for that info. good luck!

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