[Kim Rogala] Published by Process is the Melbourne-based publisher of quarterly publication Process Journal, a design journal that delivers in-depth profiles a
nd interviews on great design work from around the world. Thomas Williams of Hunt Studio and Nicholas Cary of Studio Verse edit and design Process. With eight editions under their belts, the duo has had the opportunity to showcase design work from the likes of people and firms such as Wieden+Kennedy, Klim Type Foundry, Alt Group, Frost* Design, Underware and the long list goes on….
Process Journal Edition Two was selected as a Mohawk Show 12 Best of Show Winner. Here we share some insights from Nicholas Cary about the process of Process, along with some of its beautifully designed page spreads.
Tell us what the vision was for the publication when you decided to create it.
We love print design and Process was an excuse for us to do even more. A love for print aside, we originally started Process as we felt there wasn’t an Australian design publication that was doing justice showcasing all of the brilliant work out there. There is so much beautiful work online, on design blogs and sites, but so much of it is just images, presented without context. We found it incredibly frustrating when we would revisit a site and not be able to find the work a second time. The aim of Process was to capture this work, provide context and an insight into the people behind the work, and document it in a way that can be properly referenced.
This was the second edition of the publication. What did you learn from Edition One?
We like to continue to experiment and try new things with each edition, and as we are now at Edition Eight, Edition Two was still very early days! We learned a lot from our first edition, about our audience, distribution methods, the design and even the type of contributors we would feature going forward. While we absolutely loved Edition One, Edition Two was definitely more refined, especially from a design perspective.
Tell us about the wrap on Edition Two.
It’s actually a poster. We had always talked about including a poster of some kind to add value to the journal, and also to promote purchases from our online store—it was available exclusively online. However, a decent-sized poster presents many logistical challenge,s as they are easily damaged, creased or torn in the mail. After some experimentation we felt that a cover wrap was not only an excellent way to ensure the poster arrived safely, but a great way to incorporate it into the design of the publication itself.
How did you select the paper stock for this edition?
A big part of Process for us is the production quality and specifications of stock and embellishments. We see Process as a platform to experiment with, without the limitations imposed by commissioned and client work. After consulting with K.W.Doggett Fine Paper we decided on Beckett Expression, as we loved the way it felt—smooth, uncoated—and that it wasn’t just another “bright” white run-of-the-mill stock. We had also been looking for a project to use Beckett Expression Lotus on, which was a perfect fit for the cover.
What was your favorite part of producing Edition Two?
Edition Two is still one of our favorite editions to date. From a production perspective it has been one of our best and was the only edition of the first four to feature a photograph on the cover (which is actually of the wrap itself). Edition Two also had a great selection of contributors including local-ish studios Three60 and Alt Group as well as a few up and comers such as Manual, It’s Nice That and Modern Publicity. And of course we cannot talk about Edition Two contributors without mentioning our feature on one of our favorite typefaces, Theinhardt.
Has publishing Process Journal allowed you to engage with the design community in a different way?
Yes, definitely. Process has provided us with a platform and opportunity to meet, talk and collaborate with many incredible and talented people. As practicing designers ourselves, it would otherwise be difficult to open a dialogue with other designers and be able to talk openly about their work, processes and culture.
Now that there are eight editions of Process Journal, what does the future hold?
Although day to day we may not tend to notice it, if we look back at where we were with Edition One, we have come a long way and learned a huge amount. With every edition we are always adjusting and finessing the design, and always looking for ways to improve our offer, including logistics, distribution and value.
Process Journal is available for order on the Published by Process website. Process Journal Edition Two is featured, along with all of the Mohawk Show 12 Winners and Finalists in the Crush, the Show catalog. You can order a copy of Crush here.
Specs & Credits
Client: Published by Process
Designers: Thomas Williams and Nicholas Cary
Design Firms: Published by Process
Printer: Gunn + Taylor Printers
Paper: Beckett Expression Supersmooth Lotus & Supersmooth Snow, Kaskad-Raven Black
Follow Published by Process on Twitter @followprocess.
Photos courtesy of Published by Process.