“The Art of Logo Design” is the latest episode of the PBS web series Off Book. The episode features Stephen Heller, Sagi Haviv, Kelli Anderson, and Gerard Huerta discus
s how utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies, communicating personality and values to the consumer.
Off Book, the web series focused on experimental and nontraditional art forms, was launched on PBS.org in July of 2011. Its first typography-related episode, “The World of Typography” featured Tobias Frere-Jones and Pentagram partners Paula Scher and Eddie Opara. [KR]