Be it uniforms, security or drug testing, the Olympic Games are always rife with controversy. The London 2012 Olympics are no different, and they’ve even been the target of additional hulla
baloo over to the Games’ official logo, designed by Wolff Olins. In a recent article for Creative Bloq, Allan Haley, Monotype Imaging‘s director of words and letters, shares his interpretations and thoughts on methodologies behind the 2012 identity … and the identities of the four previous Olympic Games. What do you think about the 2012 Olympic logo? [KR]
Photo: Wolf Olins
Be it uniforms, security or drug testing, the Olympic Games are always rife with controversy. The London 2012 Olympics are no different, and they’ve even been the target of additional hulla
baloo over to the Games’ official logo, designed by Wolff Olins. In a recent article for Creative Bloq, Allan Haley, Monotype Imaging‘s director of words and letters, shares his interpretations and thoughts on methodologies behind the 2012 identity … and the identities of the four previous Olympic Games. What do you think about the 2012 Olympic logo? [KR]
Photo: Wolf Olins
