$7.9 million & still counting


Austin Carr interviewed Eric Migicovsky for Co.Design> about the most successful Kickstarter funding to date. Migicovsky had a goal of $10,000 to produce Pebble, but surpassed that goal two hours after posting the project, and is now at over $7.9 million with 16 days to go. It is a pretty cool idea: a watch that connects to your smart phone to display your calls, messages, calendar and more.

In the article Migicovsky shares his advice on how to develop a successful Kickstarter campaign: do your homework and understand what resonates with the public, show the product in action so its uses visible and real, have a kick ass video because it’s your first chance to capture interest, ask for advice from others that have been successful. Read the article to learn more about how to get your project funded and then some.

We’ve seen some other pretty great — and successful — projects launched on Kickstarter: Love on the Run, Kern and Burn: The Book and Zig Zag City Guides, just to name a few. [KR]

Image source: Pebble Technology

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