[Sami Jensen] Two months ago, we were giddy to introduce kate spade new york’s colorful Artist Portfolio Prints — three in a set, four sets, one for each season. We were dazzled by the vivid January red, lovely February pink and energizing March yellow. The latest set introduces green, orange and gold as the colors of summer. Think grass tickling your toes, juicy oranges and warm, golden sunshine.
(And before we forget, read about our special giveaway at the end of the post.) kate spade new york asked 12 of their favorite artists to decorate 2011 with color. The second trio of artists are Grant Hamilton, April, Green; The Design Conspiracy, May, Orange; and Friends of Type, June, Gold.
Green, by Grant Hamilton.
Grant Hamilton is quickly becoming one of my favorite artists, too. With the goal of finding beauty in the mundane, Hamilton’s Polaroids capture swooshes of color and intriguing patterns discovered on ordinarily uninteresting specimens. The photos in the print above, for example, are of a bus, a bench, a vending machine and a sign.
Describing the finished result as “virescent” (ha!), Hamilton says, “When I think of green, I’m reminded of springtime, rejuvenation and freshness. I’m starting to sound like an air freshener ad. …” OK, maybe a little, Grant.
Orange, by The Design Conspiracy.
Beloved for their (soda) pop art, the folks at The Design Conspiracy really like orange. They even won an Orange Small Business Award for best marketing campaign in 2004. “Orange makes you feel warm. It’s the colour of health,” says Tom Shaw, director of The Design Conspiracy in London.
When I asked if the design for kate spade new york was inspired by a specific brand of orange soda (I imagined the design team spending days sampling different orange sodas, looking for the right design inspiration), Tom laughed. “Actually, all of our bottle cap prints have been a nostalgia trip, memories of riding a bike on the back streets, rope swings in the woods and fizzy pop for energy.” What a beautiful summer visage.
Gold, by Friends of Type.
Aaron Carámbula — one of the Friends of Type, and co-founder and principal of Objective Subject — was honored and terrified to work with kate spade new york during the year of color. “I was floored. Just completely surprised and incredibly intimidated. The bar was set high and it had me sweating.” But, he says, the end result is wonderful. Though the color gold and the phrase “join the circus” were assigned to him, Carámbula did not feel creatively restricted. “I work much better under constraints than I do with completely open assignments, so I was glad to be assigned the color and phrase.”
Carámbula interpreted the phrase on the card as an invitation to join “the style circus,” which he describes as “a beautiful, crazy, elegant and ever-changing place,” much like his end result — wispy and graceful … also bold and playful.
Always inspired and energized by the vibrant kate spade new york aesthetic, I can’t wait to see what the next three months will look like!
Felt & Wire has one limited-edition Artist Portfolio Print set to share with a lucky reader! Tell us what you love most about this time of the year and on June 3, 2011, we’ll pick a winner at random. The summer portfolio series is a set of the three above 10 x 8-in. prints. Designed for salon-style hanging and printed on super-thick Mohawk Superfine with an eggshell finish, the set is available in kate spade new york shops and online. Need wall-hanging inspiration? See some super salon walls here.