Chicago stationer Chandra Greer, whom we featured yesterday, let us know that Lisa Krowinski of Sapling Press has won the award for Best New Product in the Paper Style category at this year’s NSS. Lisa’s Dear Blank card line is first and foremost … funny. Produced in partnership with Jared Wunsch, co-founder of the community forum dearblankpleaseblank.com, the Sapling Press cards are letterpress-printed entries from the site. Lisa has produced 11 designs so far, and I wish to nominate the “dozenth.”
My fave: “Dear National Association of Procrastinators, That is quite the acronym. Sincerely, I think I’ll join you.” As we publish this, 6351 visitors to dearblankpleaseblank.com have rated this entry Hilarious. The comment trail is growing slowly, as befits procrastinators.
Jared Wunsch is not only promoting good grammar, but also striking a blow for proper spelling. If you submit an entry containing a misspelling — even a contemporary over-contraction such as ur or plz — you will be relegated, no matter how hilarious you are, to a subset of Wunsch’s “fail pages” called the SPL CHK PLZ section. Bravo!
Dear Lisa, please print the N.A.P. card! Don’t procrastinate! We offer you this special tagline: for people who care enough to send it tomorrow. [AK]