Posted: April 13, 2012
Mohawk’s unique partnership with MOO.com, the award winning digital print service, has resulted in the creation of Luxe products – the first line of super thick, letterpress-quality paper for use in the on-demand, digital print space.
MOO is the first online digital printer to offer super-premium quality, ultra thick Luxe business cards, developed with Mohawk in 2012. The Luxe line has expanded to include Notecards, Postcards and MiniCards. With the expansion of the line, MOO provides businesses with a suite of consistently branded stationery to use for high-impact communications.
The MOO design team worked closely with Mohawk to develop a thick, luxurious paper stock that could take full advantage of MOO’s HP Indigo printing capabilities and unique Printfinity software platform. The partnership leverages Mohawk’s papermaking, technical and digital print expertise with the storied qualities of Mohawk Superfine, Mohawk’s legendary premium text and cover line.
Previously, the technologies and design processes used to create similar business stationery were reserved exclusively for specialty orders at traditional lithographic print houses and specialty printers.
For retailers, artists, real estate agents, designers, photographers, and other creative professionals, Luxe offers do-it-yourself and custom designs with print runs starting at ten pieces, for even the most intimate event or correspondence. MOO Luxe products are also ideal for invitations and menu cards, announcements and personalized thank-you cards. Luxe Business Cards and MiniCards also make unique “calling cards” for casual introductions and high-volume networking events.
With triple the thickness and weight of most standard business stationery, Luxe feels as incredible as it looks. The Luxe family is printed on Mohawk Superfine paper, and is enhanced with a rich seam of color within the layers of paper.
“Today, more than ever, tactile, personal communication makes a real difference for people and businesses that want to make a meaningful and lasting impression. The Luxe family gives customers a range of premium stationery to choose from, each one a consistent, beautiful and personal token that stands out in a world of ephemeral email, messaging and texts,’’ said Richard Moross, CEO and Founder of MOO.COM.