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Posted: April 13, 2012
Mohawk has partnered with MOO.com to create the first super thick, letterpress-quality paper line for use in the on-demand, digital print space.
The MOO design team approached Mohawk last year with a challenge to create thick, luxurious paper stock that could take full advantage of MOO’s HP Indigo printing capabilities and unique Printfinity software platform. The Mohawk team worked closely with MOO to leverage Mohawk’s papermaking, technical and digital print expertise with the storied qualities of Mohawk Superfine, Mohawk’s legendary premium text and cover line.
The result is Luxe Business Cards by MOO, “Arguably the finest business cards available on the web,” said Chris Harrold of Mohawk. Meticulously crafted for design-driven professionals and entrepreneurs, Luxe Business Cards are twice the thickness of a standard MOO Card and three times as thick as a standard online business card. A Quadplex layering technique fuses four layers of Mohawk paper together to create a 32-point paper never before available in the digital printing space. The two outer, printable layers are Mohawk Superfine Eggshell. An optional seam of color, which runs through the middle of the paper stock, is available in black, cyan, magenta or white.
Previously, the technologies and design processes used to create similar cards were reserved exclusively for specialty orders at traditional lithographic print houses and specialty printers — this is the first time letterpress-quality paper and card stock thickness is available in the on-demand digital print space.
“Luxe Business cards stand at the intersection of craft and technology,” said Harrold. “Luxe Business Cards have the unmistakable, luxurious feel of Superfine Eggshell, with MOO’s easy to use online interface. Partnering with MOO has been a great opportunity to work closely with a customer to bring their ideas to life and grow their business.”
This solution is another example of Mohawk’s commitment to developing tech offerings in the digital, photo and design spaces. Recent initiatives include MakeReady, Pinhole Press, and Felt & Wire; and unique papers and substrates for innovative applications.