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Posted: January 27, 2012
Milton Glaser has done it again—designed an amazing poster for the annual Cooperstown Summer Music Festival. 2011 marks the tenth year that Milton Glaser designed a Festival poster featuring a violin-playing cow.
An internationally celebrated graphic designer, Glaser co-founded both New York magazine and the hugely influential Pushpin Studios design firm. He has created many iconic logos for corporations and cultural institutions, including the I♥NY tourism campaign which has been called the most widely imitated logo in history. His works are represented in the permanent collections of the Museum of Modern Art, the Smithsonian and the Cooper Hewitt National Design Museum. In 2010, Glaser was presented with the National Medal of Arts by President Obama.
When asked about Milton’s contribution, Linda Chesis, the Festival’s artistic director who lives in Manhattan and owns a home near Cooperstown, said “The Festival is honored that Milton Glaser continues to offer his unique and varied talents to give us a visual legacy as well as a musical legacy. We wanted to show people that chamber music is fun, not elusive or aloof. Glaser brought his lighter side to bear on the first festival poster in 2002. Picking up on the fact that we were bringing chamber music to farm country, he delivered the playful and utterly memorable fiddle-playing cow graphic that the Festival is known by today.” When asked what he’d like people to think when they see his posters, Glaser replied succinctly, “I’d like them to buy tickets.” The festival is made possible with public funds from the New York State Council on the Arts. Many of the annual festival posters featuring various interations of the fiddle-playing cow are available for purchase at the Village Hall Gallery, in Sharon Springs, New York. Orders can be made in person at the Gallery, by phone 518-284-2402, or through their website. They are also sold at all Festival concerts.
When asked what paper the poster should be printed on, Glaser immediately specified Mohawk Superfine because its exquisite formation would enhance the printability of the quirky graphics.