Apr 16, 2014, 2:07pm | on mohawk newsfeed
Ukrainian Easter Eggs from a Mohawk Maker: Diane Filak
Ukrainian Easter Eggs from a Mohawk Maker: Diane FilakMohawk has taken pride in the art of papermaking for nearly a century. Generations of fine papermakers have honed their craft in our mills in upstate New York, so we are endlessly inspired by the artistry of others and we’re proud to support and be a part of a growing movement of makers. We are proud to support makers through our Mohawk Maker Quarterly publications, our blog Felt and Wire and through events such as our...
Apr 11, 2014, 1:29pm | on mohawk newsfeed
Mohawk Monthly: Best of March
Mohawk Monthly: Best of MarchHappy Spring! Here’s a look back at our favorite posts from March: Mohawk MakeReady Selling Print In A Digital World: A Direct Marketing Association study found that direct mail averages a 4.4% response rate compared to a 0.12% response rate for email. The use of tangible printed materials adds haptic perception (engaging the sense of touch) that cannot be provided through electronic communications. Printers today must accept that marketing has changed forever: Embrace tech...
Apr 9, 2014, 10:57am | on mohawk newsfeed
Costa Rica Rewards Trip printed on Mohawk Digital Synthetic
Costa Rica Rewards Trip printed on Mohawk Digital SyntheticPrint Design Specialist Natalie Burge created this packaging solution in-house at NFP Inc., a financial services corporation based in New York City. Burge was charged with designing a custom invitation for a rewards-trip for high-end producers within the benefits sector.  The overall design inspiration was vintage travel postcards. The objective was to create excitement about a trip to Costa Rica to encourage sign ups. Natalie designed a complete packaging solution consisting of an invitation, and door hanger a...
Apr 4, 2014, 9:06am | on mohawk newsfeed
Introducing NEW Saybrook Envelopes
Introducing NEW Saybrook EnvelopesWe’re pleased to introduce a new collection of value-priced envelopes that are an outstanding choice for direct mail, financial mailings, office and retail use. Saybrook Envelopes are engineered for superior ‘lay flat’ use on a wide range of envelope printing and inserting equipment, and provide excellent print performance for offset and flexo printing, as well as foil stamping and thermography.